Basics Advertising 02 Art Direction PDF Download
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| Author | : Nik Mahon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 184 |
| Release | : 2017-11-02 |
| Genre | : Business & Economics |
| ISBN | : 1350034568 |
Download Basics Advertising 02: Art Direction Book in PDF, ePub and Kindle
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
| Author | : Pete Barry |
| Publisher | : |
| Total Pages | : 296 |
| Release | : 2012 |
| Genre | : Advertising |
| ISBN | : 9780500516232 |
Download The Advertising Concept Book Book in PDF, ePub and Kindle
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
| Author | : Ken Burtenshaw |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 184 |
| Release | : 2011-09-19 |
| Genre | : Design |
| ISBN | : 2940447187 |
Download The Fundamentals of Creative Advertising Book in PDF, ePub and Kindle
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
| Author | : Michael Rizzo |
| Publisher | : Taylor & Francis |
| Total Pages | : 351 |
| Release | : 2013-07-18 |
| Genre | : Performing Arts |
| ISBN | : 1136068708 |
Download The Art Direction Handbook for Film Book in PDF, ePub and Kindle
Practical, comprehensive on-the-job manual for art directors from an established Hollywood insider.
| Author | : Robin Landa |
| Publisher | : John Wiley & Sons |
| Total Pages | : 745 |
| Release | : 2016-11-08 |
| Genre | : Design |
| ISBN | : 111897106X |
Download Advertising by Design Book in PDF, ePub and Kindle
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
| Author | : Steven Brower |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 224 |
| Release | : 2016-02-11 |
| Genre | : Design |
| ISBN | : 1472569113 |
Download Inside Art Direction: Interviews and Case Studies Book in PDF, ePub and Kindle
Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
| Author | : Gavin Ambrose |
| Publisher | : A&C Black |
| Total Pages | : 196 |
| Release | : 2011-08-31 |
| Genre | : Design |
| ISBN | : 2940411611 |
Download The Fundamentals of Creative Design Book in PDF, ePub and Kindle
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
| Author | : Steven Heller |
| Publisher | : Laurence King Publishing |
| Total Pages | : 0 |
| Release | : 2009-09-16 |
| Genre | : Design |
| ISBN | : 9781856696241 |
Download Art Direction Explained, At Last! Book in PDF, ePub and Kindle
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
| Author | : Tom Altstiel |
| Publisher | : SAGE Publications |
| Total Pages | : 764 |
| Release | : 2015-12-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506315402 |
Download Advertising Creative Book in PDF, ePub and Kindle
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
| Author | : Radim Malinic |
| Publisher | : Brand Nu Limited |
| Total Pages | : 311 |
| Release | : 2018-09-07 |
| Genre | : Design |
| ISBN | : 0993540015 |
Download Book of Ideas Book in PDF, ePub and Kindle
Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.
