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Human Values

Human Values
Author: A. N. Tripathi
Publisher: New Age International
Total Pages: 23
Release: 2009
Genre:
ISBN: 8122425895

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Spirituality And Indian Culture

Spirituality And Indian Culture
Author: M. M. Agrawal
Publisher: Concept Publishing Company
Total Pages: 144
Release: 2005
Genre: Culture
ISBN: 9788180692321

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The Lost River

The Lost River
Author: Michel Danino
Publisher: Penguin UK
Total Pages: 501
Release: 2010-03-12
Genre: Literary Collections
ISBN: 9351187748

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The Indian subcontinent was the scene of dramatic upheavals a few thousand years ago. The Northwest region entered an arid phase, and erosion coupled with tectonic events played havoc with river courses. One of them disappeared. Celebrated as -Sarasvati' in the Rig Veda and the Mahabharata, this river was rediscovered in the early nineteenth century through topographic explorations by British officials. Recently, geological and climatological studies have probed its evolution and disappearance, while satellite imagery has traced the river's buried courses and isotope analyses have dated ancient waters still stored under the Thar Desert. In the same Northwest, the subcontinent's first urban society"the Indus civilization"flourished and declined. But it was not watered by the Indus alone: since Aurel Stein's expedition in the 1940s, hundreds of Harappan sites have been identified in the now dry Sarasvati's basin. The rich Harappan legacy in technologies, arts and culture sowed the seeds of Indian civilization as we know it now. Drawing from recent research in a wide range of disciplines, this book discusses differing viewpoints and proposes a harmonious synthesis"a fascinating tale of exploration that brings to life the vital role the -lost river of the Indian desert' played before its waters gurgled to a stop.


Intellectual Values in Modern India

Intellectual Values in Modern India
Author: Seminar on Intellectual Values in Modern India, New Delhi, 1966
Publisher: New Delhi : Indian Council for Cultural Relations
Total Pages: 60
Release: 1969
Genre: India
ISBN:

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Perspectives on Psychology and Social Development

Perspectives on Psychology and Social Development
Author: National Academy of Psychology (India). Congress
Publisher: Concept Publishing Company
Total Pages: 462
Release: 1999
Genre: Psychology
ISBN: 9788170227687

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Papers presented at the 7th and 8th Congress organized by the National Academy of Psychology, India, held at Bhopal and Bhubaneswar, in 1996 and 1997 respectively.


Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Author: S. Ramesh Kumar
Publisher: Pearson Education India
Total Pages: 628
Release: 2009-09
Genre: Brand name products
ISBN: 9788131722367

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding


The Indian Concept of Values

The Indian Concept of Values
Author: Shanti Nath Gupta
Publisher: New Delhi : Manohar
Total Pages: 220
Release: 1978
Genre: Social Science
ISBN:

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Introduction to Sociology 2e

Introduction to Sociology 2e
Author: Nathan J. Keirns
Publisher:
Total Pages: 513
Release: 2015-03-17
Genre: Sociology
ISBN: 9781938168413

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"This text is intended for a one-semester introductory course."--Page 1.