Basic Of Marketing Management PDF Download
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Author | : Rudani R.B. |
Publisher | : S. Chand Publishing |
Total Pages | : 441 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 8121931681 |
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Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author | : Douglas J. Dalrymple |
Publisher | : John Wiley & Sons |
Total Pages | : 364 |
Release | : 2000-02-09 |
Genre | : Business & Economics |
ISBN | : |
Download Basic Marketing Management Book in PDF, ePub and Kindle
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Author | : Dalrymple |
Publisher | : |
Total Pages | : 1264 |
Release | : 1999-03-01 |
Genre | : |
ISBN | : 9780471333128 |
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Author | : Dr. N. Mishra |
Publisher | : SBPD Publishing House |
Total Pages | : 198 |
Release | : 2020-05-27 |
Genre | : Business & Economics |
ISBN | : 9350475693 |
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Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 732 |
Release | : 2018 |
Genre | : Business |
ISBN | : 9781947172555 |
Download Introduction to Business Book in PDF, ePub and Kindle
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author | : Dalrymple |
Publisher | : |
Total Pages | : 201 |
Release | : 1995-01-01 |
Genre | : |
ISBN | : 9780471086949 |
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Author | : |
Publisher | : |
Total Pages | : 276 |
Release | : 2014 |
Genre | : |
ISBN | : 9789350845554 |
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Author | : Karl Moore |
Publisher | : Routledge |
Total Pages | : 493 |
Release | : 2009-12-04 |
Genre | : Business & Economics |
ISBN | : 1135225907 |
Download Marketing: The Basics Book in PDF, ePub and Kindle
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author | : Gary M. Armstrong |
Publisher | : |
Total Pages | : |
Release | : 2018 |
Genre | : Customer relations |
ISBN | : 9781488620102 |
Download Principles of Marketing Book in PDF, ePub and Kindle
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author | : Mccarthy E. Jerome |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : |
Release | : 1987-02-01 |
Genre | : |
ISBN | : 9780256060485 |
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