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Barack, Inc.

Barack, Inc.
Author: Barry Libert
Publisher: FT Press
Total Pages: 193
Release: 2009-01-05
Genre: Business & Economics
ISBN: 0137013221

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Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.


Barack Obama's Social Media Lessons for Business

Barack Obama's Social Media Lessons for Business
Author: Brent Leary
Publisher:
Total Pages: 130
Release: 2008
Genre: Business & Economics
ISBN: 9780578008028

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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.


Campaign Inc.

Campaign Inc.
Author: Henry F. De Sio., Jr.
Publisher: University of Iowa Press
Total Pages: 253
Release: 2014-09-01
Genre: Political Science
ISBN: 1609382692

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It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. From the campaign’s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn-out Democratic nomination process, to Obama’s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty-one-month lifespan. De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained. Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.


Leadership the Barack Obama Way: Lessons on Teambuilding and Creating a Winning Culture in Challenging Times

Leadership the Barack Obama Way: Lessons on Teambuilding and Creating a Winning Culture in Challenging Times
Author: Shelly Leanne
Publisher: McGraw Hill Professional
Total Pages: 304
Release: 2010-01-01
Genre: Business & Economics
ISBN: 0071668098

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Use the President's history-making leadership skills in any business setting! In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leanne—the expert on the Obama way of leadership—explains how to thrive in any business setting by adopting the same skill set. Leadership the Barack Obama Way examines the ins and outs of the leadership style the President of the United States rode to heights of power nobody dreamed possible just a short time ago. Leanne breaks down Obama’s style into easily digestible pieces that you can apply in any situation. You'll learn all the skills of extraordinary leadership, including how to: Communicate your vision in clear, persuasive language Create a “reservoir of goodwill” Form and lead outstanding teams Harness and leverage the power of technology Establish trust and confidence Build bridges among diverse people Obama's adversaries passed him off as nothing more than a good speech-maker; they couldn't have been more wrong. The President is, indeed, an engaging speaker—but he is much more. His style of leadership is carefully planned and meticulously honed. Follow the Obama blueprint and lead your organization to the head of your industry.


The Audacity to Win

The Audacity to Win
Author: David Plouffe
Publisher:
Total Pages: 0
Release: 2010
Genre: Large print books
ISBN: 9781410424815

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The forty-fourth president's campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how a combination of technology and grassroots organization is revolutionizing politics.


Leadership on the example of Barack Obama

Leadership on the example of Barack Obama
Author: Markus Huber
Publisher: GRIN Verlag
Total Pages: 15
Release: 2013-09-23
Genre: Business & Economics
ISBN: 3656502781

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Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Institut für Management GmbH (Institut für Management), language: English, abstract: The aim of this article is to analyse the management style of the president of the United States Barack Obama and how Barack Obama activated and motivated thousands of volunteers. The analyse is founded on different books about Obama. Furthermore, the person Barack Obama and his management style will be compared with a brand. The election of Barack Obama as the 44th President of the United States is not only the story of an unprecedented rise but also a perfect lesson in the development and success of a strong brand. Whether someone is a personal fan of Barack Obama or not, one thing is clear - the new CEO of the United States of America has changed the rules of marketing and leadership radically. For many experts the rise of the brand Obama has become the essence of perfect brand management, regardless of their nationality or political persuasion. The magazine “Advertising Age” allocated Barack Obama with this title. The writer based his explanations on primary sources that are complemented by secondary literature. The analyse is based on magazines and books about Obama’s strategy and his leadership style. Moreover, important field reports provide comprehensive information about Obama.


A Promised Land

A Promised Land
Author: Barack Obama
Publisher: Random House
Total Pages: 801
Release: 2024-08-13
Genre: Biography & Autobiography
ISBN: 1524763179

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A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.


Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand
Author: Rahaf Harfoush
Publisher: New Riders
Total Pages: 213
Release: 2009-05-20
Genre:
ISBN: 0321648692

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.


Communicator-in-Chief

Communicator-in-Chief
Author: John Allen Hendricks
Publisher: Lexington Books
Total Pages: 190
Release: 2010-01-14
Genre: Political Science
ISBN: 0739141074

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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.