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Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 258 |
Release | : 2004-10-08 |
Genre | : Business & Economics |
ISBN | : 0471682861 |
Download Attracting Investors Book in PDF, ePub and Kindle
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 264 |
Release | : 2004-08-13 |
Genre | : Business & Economics |
ISBN | : 9780471646563 |
Download Attracting Investors Book in PDF, ePub and Kindle
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Author | : Dean A. Shepherd |
Publisher | : SAGE |
Total Pages | : 193 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 0761914773 |
Download Attracting Equity Investors Book in PDF, ePub and Kindle
Attracting Equity Investors is designed to help entrepreneurs successfully obtain equity capital. This book discusses how to evaluate a business concept from an investor's perspective and then moves to practical issues such as how to strategically position, prepare, and present the business plan. It recognizes that there is very real competition for the funds that are available. To obtain funding, the entrepreneur must stand out among the competitors. He or she must tell a compelling story in a very convincing manner and be able to answer confidently all questions posed by the potential investor. But more than simply obtaining the funding, the entrepreneur's objective should be to obtain the funding on the best terms possible. Therefore, this book is about organizing your business, writing and presenting a winning business plan, and showing that the management team is the right group of people to be taking that business opportunity forward toward fruition. Attracting Equity Investors is the definitive "getting equity capital" book. Attracting Equity Investors is appropriate for college-level courses in entrepreneurship, business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. It will also serve as an excellent resource for entrepreneurs who are actively seeking funding and need to know how to go about it, effectively and economically.
Author | : Uffe Bundgaard-Jorgensen |
Publisher | : CRC Press |
Total Pages | : 322 |
Release | : 2016-11-25 |
Genre | : Business & Economics |
ISBN | : 1351768883 |
Download How to Attract Investors Book in PDF, ePub and Kindle
Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the ‘engine, wheels, brakes, seats’ being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn’t be complete without the knowledge of the investor’s mind. This is the book that unravels it, layer by layer.
Author | : Hermawan Kartajaya |
Publisher | : |
Total Pages | : |
Release | : 2006 |
Genre | : |
ISBN | : |
Download Attracting Investors (Summary) Book in PDF, ePub and Kindle
getAbstract Summary: Get the key points from this book in less than 10 minutes.This book is a little like a football play that looks great on the blackboard in the locker room but doesn't quite deliver once the players take the field. The concept is excellent: adapting marketing theory and techniques to the business of acquiring investment capital for your firm. Unfortunately, authors Philip Kotler, Hermawan Kartajaya and S. David Young spend a lot of time reviewing basics, such as potential sources of capital, and not enough on the marketing techniques themselves - which they don't begin discussing until about two-thirds of the way into the book. This shortcoming (and the lack of case histories) is balanced, however, by the authors' keen, market-oriented analysis of the characteristics that appeal most strongly to the various types of investors. This book outlines a smart, methodical approach to finding investors. getAbstract.com recommends this book despite wanting more information on methodology, believing that even an incomplete marketing approach to financing is better than chaos in the huddle.Book Publisher:Wiley
Author | : J. B. Loewen |
Publisher | : Wiley |
Total Pages | : 288 |
Release | : 2008-07-14 |
Genre | : Business & Economics |
ISBN | : 9780470155752 |
Download Money Magnet Book in PDF, ePub and Kindle
The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. There is currently a mad rush towards private equity—the new, hot way to get financing—but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business. Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. Enter private equity. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way. Money Magnet is for entrepreneurs in emerging growth companies who are seeking financing and want to explore the benefits of the private equity option. In language that entrepreneurs understand, Jacoline Loewen demystifies the world of private equity in this simple yet comprehensive guide. Money Magnet explains what private equity is and how it works; compares it with traditional sources of financing, such as banks and stock markets; explains the different types of private equity investors (e.g., angels, venture capitalists, fund managers and institutional investors); outlines the benefits and pitfalls; describes how to meet venture capitalists and fund managers; shows how to make a convincing pitch to an investor; reveals what makes investors cringe and what makes them open up their cheque book; provides strategies to deal with the four brutal questions all investors ask; explains in detail the deal process and the deal sheet; gives advice on common conflicts between investors and entrepreneurs and how to manage them; includes a detailed checklist of what an investor wants to know about you and your business; and much more.
Author | : Brian E. Hill |
Publisher | : John Wiley & Sons |
Total Pages | : 338 |
Release | : 2002-07-03 |
Genre | : Business & Economics |
ISBN | : 0471201634 |
Download Attracting Capital From Angels Book in PDF, ePub and Kindle
"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. It's also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job!" —Bob Bozeman, General Partner, Angel Investors, LP PENNIES FROM HEAVEN This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors' years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels: What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.
Author | : Uffe Bundgaard-Jørgensen |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Capitalists and financiers |
ISBN | : 9789814745215 |
Download How to Attract Investors Book in PDF, ePub and Kindle
Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the 'engine, wheels, brakes, seats' being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn't be complete without the knowledge of the investor's mind. This is the book that unravels it, layer by layer.
Author | : Yakov Smart |
Publisher | : Independently Published |
Total Pages | : 0 |
Release | : 2024-01-04 |
Genre | : Business & Economics |
ISBN | : |
Download Attracting Investors Book in PDF, ePub and Kindle
Are you looking for more investors? Attracting investors is still seen as a mystery and a challenge to most people in the world of capital raising. In today's age of social media and current climate, it's become even more important to know how to establish credibility and find investors beyond your current network. For those capital raisers and alternative investment advisors who master this skill-set, the opportunities will be truly limitless. Inside this book, you'll discover proven strategies, tactics and tools you can use to attract high net-worth investors, regardless of your current level of experience or which types of deals you're planning on offering to investors.
Author | : Pablo Grover |
Publisher | : Pablo Grover |
Total Pages | : 22 |
Release | : 2024-03-10 |
Genre | : Biography & Autobiography |
ISBN | : |
Download how to get investors for my venture? Book in PDF, ePub and Kindle
1. Create a solid business plan: Investors want to see that you have a clear vision for your venture and a strategic plan for how you will achieve success. Your business plan should outline your target market, competitive analysis, marketing strategy, revenue projections, and financial projections. 2. Build a strong network: Networking is key when seeking investors for your venture. Attend industry events, conferences, and networking sessions to connect with potential investors. Utilize social media platforms like LinkedIn to expand your network and reach out to potential investors. 3. Utilize crowdfunding platforms: Crowdfunding platforms like Kickstarter and Indiegogo can be a great way to raise funds for your venture. These platforms allow you to showcase your product or service to a large audience and attract interest from potential investors. 4. Pitch to angel investors and venture capitalists: Angel investors and venture capitalists are individuals or firms that provide funding to startups in exchange for equity in the company. Research and reach out to relevant angel investor and venture capitalist networks to pitch your venture and secure funding. 5. Consider seeking government grants or loans: Some governments offer grants or loans to small businesses and startups to support their growth and development. Research government programs and resources that may be available to support your venture. 6. Leverage personal connections: Don't underestimate the power of personal connections when seeking investors for your venture. Reach out to friends, family members, and former colleagues who may be interested in investing in your venture or may know someone who could be a potential investor. 7. Show traction and progress: Investors want to see that your venture is making progress and gaining traction. Provide evidence of customer validation, sales growth, or partnerships that demonstrate the potential for success and can help attract investor interest.