Attracting Attention In A Limited Attention World PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Attracting Attention In A Limited Attention World PDF full book. Access full book title Attracting Attention In A Limited Attention World.
| Author | : Allison Koester |
| Publisher | : |
| Total Pages | : 49 |
| Release | : 2015 |
| Genre | : |
| ISBN | : |
Download Attracting Attention in a Limited Attention World Book in PDF, ePub and Kindle
We investigate why extreme positive earnings surprises occur and the consequences of these events. We posit that managers know before analysts when extremely good earnings news is developing, but can have incentives to allow the earnings news to surprise the market at the earnings announcement. In particular, managers can use an extreme positive earnings surprise to attract investor attention when they believe their stock is neglected and future performance is expected to be strong. Analysts, who must allocate scarce resources across many firms, can also be inattentive and miss signals that suggest good performance is going to be announced. Using various proxies for extreme positive earnings surprises, management expectations for future performance and desire for attention, and analyst neglect, we find evidence that an extreme positive earnings surprise is a predictable event. These findings are incremental to controlling for a firm's information environment, earnings volatility, and operating leverage. Finally, we show that extreme positive earnings surprises are a successful method for attracting attention, with significant increases in the number of institutional owners, the number of analysts, and trading volume during the subsequent three years.
| Author | : Chris Bailey |
| Publisher | : Vintage Canada |
| Total Pages | : 0 |
| Release | : 2019-08-27 |
| Genre | : Self-Help |
| ISBN | : 0735273693 |
Download Hyperfocus Book in PDF, ePub and Kindle
From the author of The Productivity Project, a groundbreaking and practical guide to managing your attention--the most powerful resource you have to become more creative, get stuff done, and live a meaningful life. Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to fill each moment of our lives to the brim with essential tasks and mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day. The most recent neuroscientific research reveals that the brain has two powerful modes that can be unlocked when we use our attention effectively: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps you access both mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines topics such as: identifying and dealing with the four key types of distraction and interruption; establishing a clear physical and mental environment in which to work; controlling motivation and working fewer hours to become more productive; taking time-outs with intention; multitasking strategically; and learning when to pay attention and when to let your mind wander wherever it wants to. By transforming how you think about your attention, Hyperfocus reveals that the more effectively you learn to take charge of it, the better you'll be able to manage every aspect of your life.
| Author | : Faris Yakob |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 216 |
| Release | : 2015-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749473614 |
Download Paid Attention Book in PDF, ePub and Kindle
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
| Author | : Tim Wu |
| Publisher | : Vintage |
| Total Pages | : 434 |
| Release | : 2017-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0804170045 |
Download The Attention Merchants Book in PDF, ePub and Kindle
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
| Author | : Henry Footman |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 158 |
| Release | : 2024-02-10 |
| Genre | : Fiction |
| ISBN | : 3385336562 |
Download Reasonable Apprehensions and Reassuring Hints. Being Papers Designed to Attract Attention to the Nature of Modern Unbelief, and to Meet Some of its Fundamental Assumptions Book in PDF, ePub and Kindle
Reprint of the original, first published in 1883.
| Author | : Jim F. Kukral |
| Publisher | : John Wiley & Sons |
| Total Pages | : 306 |
| Release | : 2010-07-16 |
| Genre | : Business & Economics |
| ISBN | : 0470880686 |
Download Attention! This Book Will Make You Money Book in PDF, ePub and Kindle
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
| Author | : Dr. Asma Asfour |
| Publisher | : Asma Asfour |
| Total Pages | : 76 |
| Release | : 2024-05-29 |
| Genre | : Political Science |
| ISBN | : |
Download Capturing minds: Understanding the attention economy Book in PDF, ePub and Kindle
In the digital age, where we are bombarded with information from all sides, attention has become a precious commodity. This book "Capturing minds: Understanding the attention economy" explores the intricacies of the attention economics and sheds light on how our attention is captured, traded, and sometimes even exploited in today's hyper-connected world. Chapter 1 defines the concept of attention economics and explores its importance in various disciplines. From a psychological perspective, attention is analyzed as a cognitive mechanism that is crucial for perception and decision-making. From an economic perspective, attention is viewed as a scarce resource with its own opportunity costs and markets. From a sociological perspective, attention reflects changing cultural norms and social behavior. Media and communication studies offer insights into the capture and filtering of attention and the resulting effects on individuals and societies. The following chapters explore the psychology of attention, the impact of technology on attention in the digital age, and the role of attention as a currency. Strategies for capturing attention, both for individuals and organizations, are discussed in Chapter 5, offering practical tips and research-based insights. Chapter 6 looks at the crucial relationship between attention and wellbeing. It explores how the constant connectivity fueled by the internet and social media impacts stress, anxiety, and overall mental health. The chapter also offers strategies for cultivating mindfulness and regaining control over attention, which is crucial in an age characterized by digital distractions and information overload.
| Author | : Gary Peluso-Verdend |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 169 |
| Release | : 2005-07-15 |
| Genre | : Religion |
| ISBN | : 156699599X |
Download Paying Attention Book in PDF, ePub and Kindle
In a culture marked by what many call “attention-deficit disorder,” congregations and their leaders are subject to distractions that detract from their mission and lead them in directions that have little to do with their reason for existence. Size concerns, building preservation, situational conflicts, the lure of technology, and the so-called worship wars all threaten to distract congregations from what matters most. Thus, churches can become part of the problem rather than a positive influence in the lives of their people and their communities. In this inspiring volume, Gary Peluso-Verdend issues a clarion call to congregational leaders to refocus their church’s attention on the core matters of Christian faith—the Word, the example of Christ, and an intentional embrace of theology and spiritual practice—to renew the congregation’s vision and to center itself again on God’s call. Paying Attention takes on obsession and anxiety, the two “vampires of attention,” that focus on the unfixable past and the uncontrollable future, wasting and dissipating attention. True Christian attention is focused on the now, and this book calls on congregations to be present to the persons and issues that God has entrusted to them. As Jesus of Nazareth’s ability to be fully attentive and present to people was remarkable, congregations should look to his example and attend as he attended. Paying Attention urges congregations to develop their theology of attention and to engage in the Christian practice of attending lovingly to God and to neighbor so that they may participate fully in the kingdom of God. With study questions at the end of each chapter and an imagined conversation between people practicing theology in their congregation, Paying Attention provides an invaluable companion in a congregation’s journey toward purposeful, attentive faithfulness.
| Author | : Alexandr Korol |
| Publisher | : Austin Macauley Publishers |
| Total Pages | : 293 |
| Release | : 2024-09-13 |
| Genre | : Self-Help |
| ISBN | : 1035872218 |
Download Attention Control Book in PDF, ePub and Kindle
In Attention Control, Alexandr provides readers with essential tools to maintain awareness. He explores the reasons behind memory deterioration, the feeling of ‘Groundhog Day,’ and the onset of dementia, offering strategies to combat these issues. This book is a step toward clarity and mindfulness, ensuring that you don’t drown in the daily routine of life.
| Author | : James G. Webster |
| Publisher | : MIT Press |
| Total Pages | : 281 |
| Release | : 2016-09-02 |
| Genre | : Business & Economics |
| ISBN | : 0262529890 |
Download The Marketplace of Attention Book in PDF, ePub and Kindle
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
