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| Author | : Billy Dagger |
| Publisher | : Endymion Books |
| Total Pages | : 40 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
New York based blogger Billy Dagger provides a glimpse at some of the seminal works behind the groundbreaking concept of Attention Economics.
| Author | : Tim Wu |
| Publisher | : Vintage |
| Total Pages | : 434 |
| Release | : 2017-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0804170045 |
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
| Author | : Richard A. Lanham |
| Publisher | : University of Chicago Press |
| Total Pages | : 327 |
| Release | : 2006-04-21 |
| Genre | : Business & Economics |
| ISBN | : 0226468828 |
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.
| Author | : James Williams |
| Publisher | : |
| Total Pages | : 151 |
| Release | : 2018-05-31 |
| Genre | : Computers |
| ISBN | : 110845299X |
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
| Author | : Claudio Celis Bueno |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 212 |
| Release | : 2016-11-16 |
| Genre | : Philosophy |
| ISBN | : 1783488255 |
The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.
| Author | : Jenny Odell |
| Publisher | : Black Inc. |
| Total Pages | : 256 |
| Release | : 2019-11-05 |
| Genre | : Philosophy |
| ISBN | : 1743821212 |
A galvanising critique of the forces vying for our attention – and our personal information – that redefines what we view as productivity and reveals what we’ve been too distracted to see about ourselves and our world. Nothing is harder to do these days than nothing. But in a world where our value is determined by our data productivity, doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to slowing down. Odell sees our attention as the most precious – and overdrawn – resource we have. Once we start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humanity’s role in the environment, and arrive at a more meaningful understanding of happiness and fulfilment. Far from a simple anti-technology screed, How to Do Nothing is an action plan for thinking beyond capitalist narratives of efficiency and value. Provocative, timely, and utterly persuasive, it shows us how to preserve our inner lives and bring about change in a world that needs this more than ever. ‘A manifesto for the internet age.’ —The A.V. Club ‘An invigorating meditation on ways of seeing and being more present ... It’s a book that could change you for the better.’ —LitHub ‘[Odell] wants to give readers permission to be a human, in a body, in a place.’ —The Guardian ‘Thoughtful, compelling, and practical.’—GQ ‘Compelling, provocative and hopeful – a roadmap for stillness and reflection in an age of distraction.’—Jill Stark, author of Happy Never After and When You're Not OK ‘Your chaotic, fraught internal weather isn't an accident, it's a business model, and while “thoughtful resistance” isn't “productive”, Odell proves that it is utterly necessary.’—Cory Doctorow, author of Radicalized and Walkaway 'Nuanced, sympathetic, thoughtful and imaginative, Odell's book explores the ways you can take back your attention without turning your back on the world. If, like me, you are trying to conserve your energy for creative or transformative projects; if you want information and connections but not distraction; if you want less despair, less anxiety and more world-changing action, start here.’ —Jane Rawson, author of From the Wreck and A Wrong Turn at the Office of Unmade Lists ‘The book we all need to read now. With wonderful precision, passion and artfulness, Odell finds the language to meet this cultural moment. [This is] a joyful manifesto about resistance that is also an eccentric and practical handbook on how to reclaim your colonised and monetised attention.’—Dana Spiotta, author of Innocents and Others
| Author | : Celeste Headlee |
| Publisher | : Harmony |
| Total Pages | : 288 |
| Release | : 2020-03-10 |
| Genre | : Social Science |
| ISBN | : 1984824740 |
“A welcome antidote to our toxic hustle culture of burnout.”—Arianna Huffington “This book is so important and could truly save lives.”—Elizabeth Gilbert “A clarion call to work smarter [and] accomplish more by doing less.”—Adam Grant We work feverishly to make ourselves happy. So why are we so miserable? Despite our constant search for new ways to optimize our bodies and minds for peak performance, human beings are working more instead of less, living harder not smarter, and becoming more lonely and anxious. We strive for the absolute best in every aspect of our lives, ignoring what we do well naturally and reaching for a bar that keeps rising higher and higher. Why do we measure our time in terms of efficiency instead of meaning? Why can’t we just take a break? In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost—we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile. Pulling together threads from history, neuroscience, social science, and even paleontology, Headlee examines long-held assumptions about time use, idleness, hard work, and even our ultimate goals. Her research reveals that the habits we cling to are doing us harm; they developed recently in human history, which means they are habits that can, and must, be broken. It’s time to reverse the trend that’s making us all sadder, sicker, and less productive, and return to a way of life that allows us to thrive.
| Author | : Shoshana Zuboff |
| Publisher | : PublicAffairs |
| Total Pages | : 658 |
| Release | : 2019-01-15 |
| Genre | : Business & Economics |
| ISBN | : 1610395700 |
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
| Author | : Kevin Kelly |
| Publisher | : Penguin |
| Total Pages | : 338 |
| Release | : 2017-06-06 |
| Genre | : Business & Economics |
| ISBN | : 0143110373 |
“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation” From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
| Author | : Simon Tanner |
| Publisher | : Facet Publishing |
| Total Pages | : 281 |
| Release | : 2020-01-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1856049329 |
This book provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities. Coverage includes: · a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods · exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics · working with communities and stakeholders to deliver on promises implicit in digital resources/activities · major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others · an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied. Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies. Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.
