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| Author | : Jeremy Darlow |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 2017-12 |
| Genre | : Sports & Recreation |
| ISBN | : 9780999633205 |
The only marketing guide that teaches athletes the skill of personal brand-building.
| Author | : Jeremy Allen Darlow |
| Publisher | : |
| Total Pages | : 190 |
| Release | : 2015-01-31 |
| Genre | : |
| ISBN | : 9780990562207 |
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
| Author | : Adonal Foyle |
| Publisher | : |
| Total Pages | : 124 |
| Release | : 2017-04-30 |
| Genre | : Business & Economics |
| ISBN | : 9781944662141 |
Athletes will need to prepare themselves for the reality that even if they live their lives as Athlete CEOs the world may not always recognize their achievements. Sometimes family and friends will take them for granted, and they will do what's right in obscurity. Their character is not forged in the limelight; it is shaped in private moments unknown to the world.As Athlete CEOs, they are the authority over everything that happens within that world. That means he or she cannot be a passive bystander. Play an active role in managing and overseeing all aspects of the day-to-day business affairs.
| Author | : Jeremy Bhandari |
| Publisher | : Mango Media Inc. |
| Total Pages | : 232 |
| Release | : 2020-04-14 |
| Genre | : Young Adult Nonfiction |
| ISBN | : 1642502456 |
#1 New Release in Teen Sports & Outdoors and Fitness & Exercise ─ A Champion State of Grind Exclusive interviews with the top athletes in sports today. Trust the Grind: How World-Class Athletes Got To The Top reveals how these men and women reached the heights of their profession so that you can too. Sixteen athletes from eleven sports arenas. Each chapter tells a different story, as each superstar shares the habit that helped them accomplish their goals and reach the pinnacle of their profession. Sports fanatic or not. Guaranteed to tap into your athletic edge, Trust the Grind, is made for sports fans and nonfans alike. Fans of professional athletes get an in-depth look at their heroes’ climb to the top; those less passionate about sports have the chance to read the secrets of success from some of the most talented people in the world. Both learn pivotal life lessons, and can immediately instill these particular traits and habits into their own lifestyle. A ‘success habit’ point of view. Learn the secrets behind success, and what it takes to remain on top. With Trust The Grind, you will learn about the value that comes with becoming disciplined, staying driven, setting goals, identifying your “why”, staying active and eating right, making sacrifices, obsessing over your passion, and more. Rather than harping on the remarkable accolades and astonishing statistics, this story is formulated to teach individuals what it takes to be great in any desired field. It includes interviews with the following athletes: • Jason Kidd • Chipper Jones • Terrell Owens • Paige VanZant • Manny Pacquiao • Mike Modano • Jimmie Johnson • Gary Player • Deena Kastor • Ryan Sheckler • Georges St-Pierre • Ryan Lochte • Devin Hester • Andruw Jones • Luis Gonzalez • Tim Hudson Fans of books like Relentless, Rising Above, The Cost of These Dreams, and The Young Champion's Mind, will enjoy Trust the Grind: Motivational Messages from Ambitious Athletes.
| Author | : Malcolm Lemmons |
| Publisher | : Prolific Publishing |
| Total Pages | : 214 |
| Release | : 2020-06-22 |
| Genre | : |
| ISBN | : 9781544507378 |
In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing. Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
| Author | : Jason W. Lee |
| Publisher | : Carolina Academic Press LLC |
| Total Pages | : 392 |
| Release | : 2017 |
| Genre | : Advertising |
| ISBN | : 9781611630282 |
The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work identify successful practices that have been utilized in the business of sport to cultivate brand equity. The concept of branding is significant and has generated great interest in academic and professional circles. The notion of branding encompasses aspects such as collective images, messages, associations, and other characteristics associated with organizations, products, and people. The breadth of information presented in this work provides points of discussion and further examination pertaining to significant branding considerations impacting the sport industry.
| Author | : Eugene Holloman |
| Publisher | : |
| Total Pages | : 162 |
| Release | : 2018-02-06 |
| Genre | : |
| ISBN | : 9780692979242 |
High school senior Michael "Tootie" Mayberry has a dream of becoming a professional football player-but he faces one obstacle, COLLEGE. Over 480,000 student-athletes like Michael "Tootie" Mayberry want to play professionally, but less than 3.5% will. They train hard, planting and watering the mental seed that tells them they will reach the pinnacle of their sport. In the process, they often pick the easiest major available, and after graduation, they pay for it. HOW DO STUDENT-ATHLETES GET TO THIS POINT? Join "Tootie" Mayberry as he embarks on his college career, balances the stresses of high-level performances on the field and in the classroom, and fights through other challenges student-athletes face.
| Author | : Pedersen, Paul M. |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 560 |
| Release | : 2021-12-14 |
| Genre | : Sports & Recreation |
| ISBN | : 1800883285 |
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
| Author | : Sivonnia Debarros |
| Publisher | : |
| Total Pages | : 178 |
| Release | : 2021-07-31 |
| Genre | : |
| ISBN | : 9781737577416 |
Athletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential to operating and protecting their name, image, and likeness. The Protector of Athletes uses storytelling that teaches athletes how to shift their mindsets, create and develop deeper self-accountability, and use the power of education when dealing with issues like athletes' legal rights, brand and team management, conflict of issues, safeguarding assets, athletic entrepreneurism, budgeting, team curation, and more. This book is a game changer for all athletes who want to profit from - and protect - their name, image, and likeness like a BOSS during the collegiate phase and beyond.
| Author | : Brian Smith |
| Publisher | : David C Cook |
| Total Pages | : 229 |
| Release | : 2022-04-05 |
| Genre | : Religion |
| ISBN | : 0830783261 |
The Christian Athlete is a gospel-centered guide that assists athletes who identify as Christians and are seeking to understand how to practically apply their faith to their sport. Athletes desire—and deserve—a more substantive expression of the Christian faith in the context of sport, but they don’t know what it looks like or where to turn to learn more. Author Brian Smith shares his story as an athlete and coach, and his experience working with high-level athletes in the last decade to help readers better understand how to integrate faith and sport by: Assisting those who want a wide-angled understanding of how to live the Christian faith in the context of sports Walking through the many questions Christian athletes ask about winning, losing, injuries, practice, and everything in between Moving Christian athletes from simply having clichéd spiritual sayings decorating their bodies or t-shirts to actually living out their faith through all the opportunities their sport offers them The Christian Athlete will show readers how to live out a biblical perspective on athletics and urge them to engage in the gifts they are given to glorify God whether they are the team MVP or riding the bench.
