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The ASMP Guide to New Markets in Photography

The ASMP Guide to New Markets in Photography
Author: Susan Carr
Publisher: Simon and Schuster
Total Pages: 434
Release: 2012-10-17
Genre: Performing Arts
ISBN: 1621532526

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As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take.


The ASMP Guide to New Markets in Photography

The ASMP Guide to New Markets in Photography
Author: Susan Carr
Publisher: Allworth
Total Pages: 304
Release: 2012-10-09
Genre: Performing Arts
ISBN: 9781581159219

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As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take.


ASMP Guide

ASMP Guide
Author: ASMP-The Society of Photographers in Communications
Publisher:
Total Pages: 52
Release: 1973
Genre: Photography, Journalistic
ISBN:

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ASMP Guide

ASMP Guide
Author: American Society of Magazine Photographers
Publisher:
Total Pages: 52
Release: 1973
Genre: Photography
ISBN:

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ASMP Professional Business Practices in Photography

ASMP Professional Business Practices in Photography
Author: American Society of Media Photographers
Publisher: Simon and Schuster
Total Pages: 480
Release: 2010-02-16
Genre: Performing Arts
ISBN: 1581157584

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At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


Media Inc.'s ASMP Resource Guide

Media Inc.'s ASMP Resource Guide
Author: Media Index Publishing, Incorporated
Publisher:
Total Pages: 80
Release: 2002-05-01
Genre:
ISBN: 9780940317567

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The Photographer's Market Guide to Building Your Photography Business

The Photographer's Market Guide to Building Your Photography Business
Author: Vik Orenstein
Publisher: Penguin
Total Pages: 520
Release: 2010-01-19
Genre: Photography
ISBN: 1599633612

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Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: • Harness the power of digital photography • Target your audience through online marketing • Find your niche (or shift to a new one) • Craft a solid business plan • Network professionally with other photographers • Showcase and price your work • Get support from accountants and lawyers • Create a strategic path for your business at every stage • And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.


The DAM Book

The DAM Book
Author: Peter Krogh
Publisher: "O'Reilly Media, Inc."
Total Pages: 496
Release: 2009-04-27
Genre: Photography
ISBN: 1449343716

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One of the main concerns for digital photographers today is asset management: how to file, find, protect, and re-use their photos. The best solutions can be found in The DAM Book, our bestselling guide to managing digital images efficiently and effectively. Anyone who shoots, scans, or stores digital photographs is practicing digital asset management (DAM), but few people do it in a way that makes sense. In this second edition, photographer Peter Krogh -- the leading expert on DAM -- provides new tools and techniques to help professionals, amateurs, and students: Understand the image file lifecycle: from shooting to editing, output, and permanent storage Learn new ways to use metadata and key words to track photo files Create a digital archive and name files clearly Determine a strategy for backing up and validating image data Learn a catalog workflow strategy, using Adobe Bridge, Camera Raw, Adobe Lightroom, Microsoft Expression Media, and Photoshop CS4 together Migrate images from one file format to another, from one storage medium to another, and from film to digital Learn how to copyright images To identify and protect your images in the marketplace, having a solid asset management system is essential. The DAM Book offers the best approach.


The Photographer's Survival Guide

The Photographer's Survival Guide
Author: Amanda Sosa Stone
Publisher: Amphoto Books
Total Pages: 227
Release: 2011-05-24
Genre: Photography
ISBN: 0817435875

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Practical, real-world advice for commercial photographers At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including: • Establishing a recognizable style that is all your own • Creating a website and portfolio, including costs, selecting images, and working with a designer • Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers • Estimating, bidding, and negotiating your fee • Doing the job: prep work, the actual shoot, post-production, and billing • Understanding the stock photography business The book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions. The Photographer’s Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand. The accompanying CD contains 21 invaluable forms and templates–for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more–that photographers can download.