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| Author | : |
| Publisher | : Euromonitor International |
| Total Pages | : 306 |
| Release | : 1994-01-01 |
| Genre | : Advertising |
| ISBN | : 9780863385063 |
| Author | : |
| Publisher | : |
| Total Pages | : 334 |
| Release | : 1994 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Mary M. Devereux |
| Publisher | : |
| Total Pages | : 114 |
| Release | : 1997 |
| Genre | : Advertising |
| ISBN | : 9789628520916 |
| Author | : Charles J. McMillan |
| Publisher | : Walter de Gruyter |
| Total Pages | : 448 |
| Release | : 2012-10-25 |
| Genre | : Business & Economics |
| ISBN | : 3110812878 |
| Author | : Katherine Toland Frith |
| Publisher | : Wiley-Blackwell |
| Total Pages | : 336 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
| Author | : John Philip Jones |
| Publisher | : SAGE Publications |
| Total Pages | : 423 |
| Release | : 1999-10-22 |
| Genre | : Business & Economics |
| ISBN | : 1452264589 |
John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. Here is everything you need to know about advertising. —Don E. Schultz, Northwestern University John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The subject in not treated in isolation, but rather linked to overall trends in business globalization. An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States.
| Author | : David Irvine |
| Publisher | : |
| Total Pages | : 576 |
| Release | : 1996 |
| Genre | : Advertising |
| ISBN | : 9780646292977 |
| Author | : G K HALL |
| Publisher | : Macmillan Reference USA |
| Total Pages | : 672 |
| Release | : 1997-07 |
| Genre | : Reference |
| ISBN | : 9780783817552 |
| Author | : Katherine Toland Frith |
| Publisher | : Wiley-Blackwell |
| Total Pages | : 342 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
| Author | : James H. Cole |
| Publisher | : Routledge |
| Total Pages | : 1091 |
| Release | : 2019-07-23 |
| Genre | : Education |
| ISBN | : 1317453220 |
This bibliography of reference works from Chinese, Japanese and Western language sources covers: the 1911 Revolution; the Republic of China (1912-1949); the People's Republic of China (1949 onwards); post-1911 Hong Kong and Macau; and post-1911 overseas Chinese. Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.
