Asia Pacific Public Relations Journal PDF Download
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Author | : University of Canberra. Division of Communication and Education |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : |
ISBN | : |
Download Asia pacific public relations journal Book in PDF, ePub and Kindle
This journal publishes original papers on public relations and related areas.
Author | : Giles/Pierson |
Publisher | : Multilingual Matters |
Total Pages | : 284 |
Release | : 1990-01-04 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781853590986 |
Download Journal of Asian Pacific Communication Book in PDF, ePub and Kindle
Research into language issues and communication problems is investigated across a range of disciplines and appears in a wide diversity of published outlets. In addition, any linguistic and communication problems faced by Southeast Asian immigrants elsewhere in the world are also located in disparate contexts. This journal is the first real attempt to provide a forum for such widespread concerns to be published in the English Language.
Author | : Kate Fitch |
Publisher | : Springer |
Total Pages | : 172 |
Release | : 2016-07-29 |
Genre | : Business & Economics |
ISBN | : 1137573090 |
Download Professionalizing Public Relations Book in PDF, ePub and Kindle
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 176 |
Release | : 2014-04-24 |
Genre | : Business & Economics |
ISBN | : 1137398159 |
Download Asian Perspectives on the Development of Public Relations Book in PDF, ePub and Kindle
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2001* |
Genre | : Public relations |
ISBN | : |
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Author | : Chiara Valentini |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 656 |
Release | : 2021-02-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110554259 |
Download Public Relations Book in PDF, ePub and Kindle
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author | : Marianne D. Sison |
Publisher | : Routledge |
Total Pages | : 188 |
Release | : 2020-09-30 |
Genre | : |
ISBN | : 9780367665609 |
Download Corporate Social Responsibility, Public Relations and Community Engagement Book in PDF, ePub and Kindle
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries--Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam--the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Author | : Jane Johnston |
Publisher | : Routledge |
Total Pages | : 441 |
Release | : 2020-07-16 |
Genre | : Social Science |
ISBN | : 1000247007 |
Download Public Relations Book in PDF, ePub and Kindle
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
Author | : Jim Macnamara |
Publisher | : Archipelago Press (SG) |
Total Pages | : 292 |
Release | : 1992-01-01 |
Genre | : Public relations |
ISBN | : 9780958753722 |
Download The Asia Pacific Public Relations Handbook Book in PDF, ePub and Kindle
Author | : Marianne D. Sison |
Publisher | : Routledge New Directions in Press& Communication Research |
Total Pages | : 188 |
Release | : 2018-08-22 |
Genre | : Community development |
ISBN | : 9781138838123 |
Download Corporate Social Responsibility, Public Relations and Community Development Book in PDF, ePub and Kindle
Introduction : exploring the connections -- Beyond nation building: CSR and sustainability in Indonesia -- CSR/PR discourse as advocacy and aspirational talk in Malaysia -- CSR as social development in postcolonial Philippines -- Singapore's strategic social enterprise and inclusive communication -- Sustainable community development and risk mitigation in Thailand -- Blurring CSR/PR boundaries : transactional approaches in Vietnam -- Conclusion : connecting the narratives