Art Of Persuasive Communication PDF Download
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| Author | : Richard Storey |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 252 |
| Release | : 1997 |
| Genre | : Business communication |
| ISBN | : 9780566078194 |
Download The Art of Persuasive Communication Book in PDF, ePub and Kindle
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
| Author | : Jay A. Conger |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 81 |
| Release | : 2008-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1633691020 |
Download The Necessary Art of Persuasion Book in PDF, ePub and Kindle
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
| Author | : Johann C. De Wet |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 252 |
| Release | : 2009-12 |
| Genre | : Psychology |
| ISBN | : 9780702177774 |
Download The Art of Persuasive Communication Book in PDF, ePub and Kindle
This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.
| Author | : Juliet Erickson |
| Publisher | : Yellow Kite |
| Total Pages | : 201 |
| Release | : 2005-08-01 |
| Genre | : Self-Help |
| ISBN | : 1444722417 |
Download The Art of Persuasion Book in PDF, ePub and Kindle
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
| Author | : James B. Stiff |
| Publisher | : Guilford Publications |
| Total Pages | : 401 |
| Release | : 2016-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1462526845 |
Download Persuasive Communication, Third Edition Book in PDF, ePub and Kindle
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
| Author | : Bob Burg |
| Publisher | : Sound Wisdom |
| Total Pages | : 175 |
| Release | : 2011-09-20 |
| Genre | : Business & Economics |
| ISBN | : 0768487005 |
Download The Art of Persuasion Book in PDF, ePub and Kindle
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
| Author | : Alex C. Parrish |
| Publisher | : Routledge |
| Total Pages | : 192 |
| Release | : 2013-11-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317918029 |
Download Adaptive Rhetoric Book in PDF, ePub and Kindle
Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
| Author | : Adina Arvatu |
| Publisher | : |
| Total Pages | : 64 |
| Release | : 2022-03-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781952178283 |
Download Rhetoric Book in PDF, ePub and Kindle
What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.
| Author | : Harvard Business Review |
| Publisher | : Harvard Business Press |
| Total Pages | : 201 |
| Release | : 2013-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1422191516 |
Download HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) Book in PDF, ePub and Kindle
The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support
| Author | : Peter Coughter |
| Publisher | : Springer |
| Total Pages | : 240 |
| Release | : 2016-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1137512334 |
Download The Art of the Pitch Book in PDF, ePub and Kindle
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
