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Are Millennials Not Interested in Airbnb?.

Are Millennials Not Interested in Airbnb?.
Author: Phebe Cornell
Publisher:
Total Pages:
Release: 2018
Genre:
ISBN:

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The millennial generation is a generation that researchers are still trying to understand. Their trends are different from that of past generations. They are an important target market for most industries in todays economy. While much research has been published supporting the idea that millennials like traveling in a shared economy, the author has found that they have actually been using Airbnb, a major shared living company, at a lower percentage than other generations. This study aims to identify Millennials intentions to use Airbnb and compare that to their intention to use hotels. In addition, this study will compare millennials driving factors to choose Airbnb and see if other generations have those same motivating factors. This will show the percentage of millennials versus non-millennials intention to use Airbnb. This study found that the factors that motivate millennials and the factors that motivate non-millennials to use Airbnb are different. It also supported recent studies that found that millennials intend to use Airbnb at a lower percentage than non-millennials. It found that millennials intend to use hotels significantly more than non-millennials. The implications for this is that Airbnb should use the things that motivate millennials to stay at Airbnb in marketing campaigns in order to attract more millennial business.


Managing Millennials

Managing Millennials
Author: Kevin E. Phillips
Publisher: Taylor & Francis
Total Pages: 155
Release: 2018-09-03
Genre: Business & Economics
ISBN: 1351054929

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The Millennial workforce has different goals and objectives than previous generations and possesses a unique perspective that is unlike any other employee group. Nevertheless, instead of incorporating a management style that is conducive to getting the best out of Millennials, business leaders incorrectly attempt to manage this subset of the workforce the same way they manage employees from previous generations. This must change! Archaic methods of management do not deliver success with a new breed of employee. Instead, the outdated model leaves Millennials uninspired and lacking the desire to produce results. To get the best out of Millennials, it is imperative for leaders to modify their current management style. With over 55 million Millennials working in the United States, the largest demographic in the workplace, it is critical that they are managed effectively if companies are going to succeed. Managing Millennials: The Ultimate Handbook for Productivity, Profitability, and Professionalism delivers a profound understanding of what motivates Millennials, generates increased awareness of the different ideologies and preferences each generation in the workplace values, and most importantly, provides specific actions you can use to understand and motivate Millennials and transform your organization.


Tourism and Generation Y

Tourism and Generation Y
Author: Pierre Benckendorff
Publisher: CABI
Total Pages: 182
Release: 2010
Genre: Business & Economics
ISBN: 1845936019

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This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.


The Future of Airbnb and the ‘Sharing Economy’

The Future of Airbnb and the ‘Sharing Economy’
Author: Jeroen A. Oskam
Publisher: Channel View Publications
Total Pages: 250
Release: 2019-04-15
Genre: Social Science
ISBN: 1845416759

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This book deconstructs the ‘sharing’ marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the ‘sharing economy’ and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.


The Airbnb Story

The Airbnb Story
Author: Leigh Gallagher
Publisher: Virgin Books Limited
Total Pages: 256
Release: 2017-02-16
Genre:
ISBN: 9780753545584

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In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world. Now valued at $30 billion, Airbnb is in the very top tier of Silicon Valley's 'unicorn' startups. Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.


Millennials, Generation Z and the Future of Tourism

Millennials, Generation Z and the Future of Tourism
Author: Fabio Corbisiero
Publisher: Channel View Publications
Total Pages: 173
Release: 2022-06-23
Genre: Business & Economics
ISBN: 1845417631

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This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.


Airbnb, Short-Term Rentals and the Future of Housing

Airbnb, Short-Term Rentals and the Future of Housing
Author: Lily M. Hoffman
Publisher: Routledge
Total Pages: 150
Release: 2020-11-03
Genre: Social Science
ISBN: 1000197247

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How do Airbnb and short-term rentals affect housing and communities? Locating the origins and success of Airbnb in the conditions wrought by the 2008 financial crisis, the authors bring together a diverse body of literature and construct case studies of cities in the US, Australia and Germany to examine the struggles of local authorities to protect their housing and neighborhoods from the increasing professionalization and commercialization of Airbnb. The book argues that the most disruptive impact of Airbnb and short-term rentals has been on housing and neighborhoods in urban centers where housing markets are stressed. Despite its claims, Airbnb has revealed itself as platform capitalism, incentivizing speculation in residential housing. At the heart of this trajectory is its business model and control over access to data. In a first narrative, the authors discuss how Airbnb has institutionalized short-term rentals, consequently removing long-term rentals, contributing to rising rents and changing neighborhood milieus as visitors replace long-term residents. In a second narrative the authors trace the transformation of short-term rentals into a multibillion-dollar hybrid real estate sector promoting a variety of flexible tenure models. While these models provide more options for owners and investors, they have the potential to undermine housing security and exacerbate housing inequality. While the overall effects have been similar across countries and cities, depending on housing systems, local response has varied from less restrictive in Australia to increasingly restrictive in the United States and most restrictive in Germany. Although Airbnb has made some concessions, it has not given any city the data needed to efficiently enforce regulations, making for costly externalities. Written in a clear and direct style, this volume will appeal to students and scholars in Urban Studies, Urban Planning, Housing and Tourism Studies.


A Research Agenda for Real Estate

A Research Agenda for Real Estate
Author: Tiwari, Piyush
Publisher: Edward Elgar Publishing
Total Pages: 296
Release: 2022-03-08
Genre: Business & Economics
ISBN: 1839103930

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Offering fresh insights into the key emerging issues in the field, including the changing socio-economic contexts brought about by the rise of the millennial generation and the creative class, the Covid-19 pandemic, and a greater emphasis on social responsibility, this forward-looking Research Agenda critically debates and rethinks theories and practices in the property sector.


Ebook: Advertising and Promotion

Ebook: Advertising and Promotion
Author: Belch
Publisher: McGraw Hill
Total Pages: 881
Release: 2014-09-16
Genre: Business & Economics
ISBN: 0077170474

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Ebook: Advertising and Promotion


Can't Even

Can't Even
Author: Anne Helen Petersen
Publisher: Mariner Books
Total Pages: 321
Release: 2021-05-04
Genre: History
ISBN: 0358561841

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An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change