Applications in Basic Marketing (majalah).
Author | : Edmund Jerome McCarthy |
Publisher | : |
Total Pages | : 1998 |
Release | : 1968 |
Genre | : Marketing |
ISBN | : |
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Author | : Edmund Jerome McCarthy |
Publisher | : |
Total Pages | : 1998 |
Release | : 1968 |
Genre | : Marketing |
ISBN | : |
Author | : Gary Armstrong |
Publisher | : |
Total Pages | : 756 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : Geada, Nuno |
Publisher | : IGI Global |
Total Pages | : 280 |
Release | : 2023-03-21 |
Genre | : Business & Economics |
ISBN | : 1668467887 |
Digital evolution has become increasingly present in our lives, whether on cellphones, computers, watches, or other appliances. As a result of the wide access we have to the digital world, the amount of data generated daily is vast. This density of information generated at every moment can be the insight needed for the success of an organization. Much is said about data-based decision-making to generate the best results. The new capabilities of data intelligence unleashed by the emergence of cloud computing and artificial intelligence make it one of the most promising areas of digital transformation change management. Enhancing Business Communications and Collaboration Through Data Science Applications provides relevant theoretical frameworks and the latest empirical research findings in the area. It is written for professionals who wish to improve their understanding of the strategic role of trust at different levels of the information and knowledge society. Covering topics such as data science, online business communication, and user-centered design, this premier reference source is an ideal resource for business managers and leaders, entrepreneurs, data scientists, data analysts, sociologists, students and educators of higher education, librarians, researchers, and academicians.
Author | : Harvard Business Review |
Publisher | : Harvard Business Press |
Total Pages | : 85 |
Release | : 2022-03-15 |
Genre | : Business & Economics |
ISBN | : 1647823390 |
Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2215 |
Release | : 2018-10-05 |
Genre | : Political Science |
ISBN | : 1522571140 |
The censorship and surveillance of individuals, societies, and countries have been a long-debated ethical and moral issue. In consequence, it is vital to explore this controversial topic from all angles. Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications is a vital reference source on the social, moral, religious, and political aspects of censorship and surveillance. It also explores the techniques of technologically supported censorship and surveillance. Highlighting a range of topics such as political censorship, propaganda, and information privacy, this multi-volume book is geared towards government officials, leaders, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of censorship and surveillance.
Author | : |
Publisher | : |
Total Pages | : 453 |
Release | : 2017-04-17 |
Genre | : |
ISBN | : 9780998771700 |
Craft of coffee roasting - from green beans to business
Author | : ARMORY REBORN |
Publisher | : PT. ARMORY REBORN INDONESIA |
Total Pages | : 72 |
Release | : |
Genre | : Biography & Autobiography |
ISBN | : |
Dunia yang kita huni saat ini semakin sesak dan dipenuhi tensi. Mulai dari negara, korporasi, hingga individu, semuanya memiliki suara untuk mempromosikan perdamaian atau perang, secara eksplisit maupun implisit. Meskipun perang terbuka adalah situasi yang kita semua hindari, namun persoalan keseimbangan kekuasaan tidak pernah lekang dimakan zaman.
Author | : Füsun Yenilmez |
Publisher | : IGI Global |
Total Pages | : 498 |
Release | : 2016-12-28 |
Genre | : Business & Economics |
ISBN | : 1522520090 |
The effective utilization of available resources is a pivotal factor for production levels in modern business environments. However, when resources are limited or in excess, this effects organizational success, as well as the labor market. The Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization is a comprehensive reference source for the latest scholarly research on the socio-economic dynamics of unemployment and the development of new policies to assist in regulating the global labor market. Highlighting innovative approaches and relevant perspectives, such as outsourcing, trade openness, and employment protection, this publication is ideally designed for policy makers, professionals, practitioners, graduate students, and academics interested in emerging trends for labor market development.
Author | : Michael J Baker |
Publisher | : SAGE |
Total Pages | : 449 |
Release | : 2010-03-18 |
Genre | : Business & Economics |
ISBN | : 1446211045 |
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author | : |
Publisher | : |
Total Pages | : 490 |
Release | : 1992 |
Genre | : Civil rights |
ISBN | : |