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Applications of Big Data and Business Analytics in Management

Applications of Big Data and Business Analytics in Management
Author: Sneha Kumari
Publisher: Emerald Group Publishing
Total Pages: 280
Release: 2020-12-04
Genre: Business & Economics
ISBN: 1800438842
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Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

Applications of Big Data Analytics

Applications of Big Data Analytics
Author: Mohammed M. Alani
Publisher: Springer
Total Pages: 214
Release: 2018-07-23
Genre: Computers
ISBN: 3319764721
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This timely text/reference reviews the state of the art of big data analytics, with a particular focus on practical applications. An authoritative selection of leading international researchers present detailed analyses of existing trends for storing and analyzing big data, together with valuable insights into the challenges inherent in current approaches and systems. This is further supported by real-world examples drawn from a broad range of application areas, including healthcare, education, and disaster management. The text also covers, typically from an application-oriented perspective, advances in data science in such areas as big data collection, searching, analysis, and knowledge discovery. Topics and features: Discusses a model for data traffic aggregation in 5G cellular networks, and a novel scheme for resource allocation in 5G networks with network slicing Explores methods that use big data in the assessment of flood risks, and apply neural networks techniques to monitor the safety of nuclear power plants Describes a system which leverages big data analytics and the Internet of Things in the application of drones to aid victims in disaster scenarios Proposes a novel deep learning-based health data analytics application for sleep apnea detection, and a novel pathway for diagnostic models of headache disorders Reviews techniques for educational data mining and learning analytics, and introduces a scalable MapReduce graph partitioning approach for high degree vertices Presents a multivariate and dynamic data representation model for the visualization of healthcare data, and big data analytics methods for software reliability assessment This practically-focused volume is an invaluable resource for all researchers, academics, data scientists and business professionals involved in the planning, designing, and implementation of big data analytics projects. Dr. Mohammed M. Alani is an Associate Professor in Computer Engineering and currently is the Provost at Al Khawarizmi International College, Abu Dhabi, UAE. Dr. Hissam Tawfik is a Professor of Computer Science in the School of Computing, Creative Technologies & Engineering at Leeds Beckett University, UK. Dr. Mohammed Saeed is a Professor in Computing and currently is the Vice President for Academic Affairs and Research at the University of Modern Sciences, Dubai, UAE. Dr. Obinna Anya is a Research Staff Member at IBM Research – Almaden, San Jose, CA, USA.

Big Data and Business Analytics

Big Data and Business Analytics
Author: Jay Liebowitz
Publisher: CRC Press
Total Pages: 304
Release: 2016-04-19
Genre: Business & Economics
ISBN: 1466565799
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"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

Application of Big Data and Business Analytics

Application of Big Data and Business Analytics
Author: Sneha Kumari
Publisher: Emerald Group Publishing
Total Pages: 171
Release: 2020-12-04
Genre: Business & Economics
ISBN: 1800438869
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Application of Big Data and Business Analytics uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

Big Data Analytics

Big Data Analytics
Author: Kiran Chaudhary
Publisher: CRC Press
Total Pages: 275
Release: 2022-01-19
Genre: Computers
ISBN: 1000523578
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Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Analytics in a Big Data World

Analytics in a Big Data World
Author: Bart Baesens
Publisher: John Wiley & Sons
Total Pages: 262
Release: 2014-04-15
Genre: Business & Economics
ISBN: 1118892747
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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Big Data Technologies and Applications

Big Data Technologies and Applications
Author: Borko Furht
Publisher: Springer
Total Pages: 400
Release: 2016-09-16
Genre: Computers
ISBN: 3319445502
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The objective of this book is to introduce the basic concepts of big data computing and then to describe the total solution of big data problems using HPCC, an open-source computing platform. The book comprises 15 chapters broken into three parts. The first part, Big Data Technologies, includes introductions to big data concepts and techniques; big data analytics; and visualization and learning techniques. The second part, LexisNexis Risk Solution to Big Data, focuses on specific technologies and techniques developed at LexisNexis to solve critical problems that use big data analytics. It covers the open source High Performance Computing Cluster (HPCC Systems®) platform and its architecture, as well as parallel data languages ECL and KEL, developed to effectively solve big data problems. The third part, Big Data Applications, describes various data intensive applications solved on HPCC Systems. It includes applications such as cyber security, social network analytics including fraud, Ebola spread modeling using big data analytics, unsupervised learning, and image classification. The book is intended for a wide variety of people including researchers, scientists, programmers, engineers, designers, developers, educators, and students. This book can also be beneficial for business managers, entrepreneurs, and investors.

Big Data, Big Analytics

Big Data, Big Analytics
Author: Michael Minelli
Publisher: John Wiley & Sons
Total Pages: 230
Release: 2013-01-22
Genre: Business & Economics
ISBN: 111814760X
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Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

Big Data and Analytics

Big Data and Analytics
Author: Vincenzo Morabito
Publisher: Springer
Total Pages: 202
Release: 2015-01-31
Genre: Business & Economics
ISBN: 3319106651
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This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

Creating Value with Big Data Analytics

Creating Value with Big Data Analytics
Author: Peter C. Verhoef
Publisher: Routledge
Total Pages: 339
Release: 2016-01-08
Genre: Business & Economics
ISBN: 1317561929
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Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.