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Market-Driven Thinking

Market-Driven Thinking
Author: Arch G. Woodside
Publisher: Routledge
Total Pages: 308
Release: 2012-06-25
Genre: Business & Economics
ISBN: 1136380787

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Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.


Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Author: Elizabeth J. Wilson
Publisher: Springer
Total Pages: 491
Release: 2015-01-21
Genre: Business & Economics
ISBN: 3319131621

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This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Importing Into the United States

Importing Into the United States
Author: U. S. Customs and Border Protection
Publisher:
Total Pages: 0
Release: 2015-10-12
Genre: Education
ISBN: 9781304100061

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Explains process of importing goods into the U.S., including informed compliance, invoices, duty assessments, classification and value, marking requirements, etc.


Computerworld

Computerworld
Author:
Publisher:
Total Pages: 116
Release: 1990-10-01
Genre:
ISBN:

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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.


EPA Publications Bibliography

EPA Publications Bibliography
Author: United States. Environmental Protection Agency
Publisher:
Total Pages: 248
Release: 2000-07
Genre: Environmental protection
ISBN:

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U.S. Industrial Outlook

U.S. Industrial Outlook
Author:
Publisher:
Total Pages: 596
Release: 1990
Genre: Industries
ISBN:

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An International Accounting Practice Set

An International Accounting Practice Set
Author: Erdener Kaynak
Publisher: Routledge
Total Pages: 114
Release: 2013-08-27
Genre: Business & Economics
ISBN: 1134736215

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In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first participates in the company's training program in international business and accounting, working through the first section of the book. After completing the training program, the student performs as an international accountant in Karissa Jean's international accounting department, moving through the second part of the book. In this fashion, readers have a hands-on opportunity to apply newly acquired knowledge in a realistic business setting. The Karissa Jean's simulation works for both those with some familiarity with this topic and for those with no knowledge of international business or accounting. While the authors have targeted the book to community college students, private business school students, and undergrad business and accounting students (with at least one course of Principles of Accounting), this simulation also works for recertification training for accountants and for basic training in business (for new employees or to retrain other employees in international business or accounting principles), industry, and government. The simulation is twofold: job training and job simulation. The training manual of An International Accounting Practice Set teaches readers everything they need to complete the simulation. As a Karissa Jean's “accountant,” readers will learn firsthand: how to convert foreign currencies to U.S. dollars and vice versa. how to record international sales, purchases, cash payments, and cash receipts in an American company's general ledger and in a foreign marketing subsidiary ledger. how to record adjusting entries for unsettled accounts payable and accounts receivable at the end of the accounting period. how to audit the French marketing subsidiary's ledger and identify and correct any errors. how to translate foreign financial statements from French francs into U.S. dollars. how to perform problem-solving and writing activities, such as translating a Spanish memo into English and preparing an outline for a speech on international accounting. In doing the Karissa Jean's simulation, students begin to apply classroom knowledge in an employment setting. It is an ideal approach for students with no prior knowledge of international business or accounting who wish to pursue that career field. Those who are familiar with accounting will appreciate the “hands on” opportunity to test their knowledge in an international employment setting. All readers will come to better understand international business issues, including balance of trade and balance of payments, international trade organizations like GATT, the World Bank, and cartels. An International Accounting Practice Set explores related issues in international business, such as ways to enter foreign markets, potential obstacles to foreign trade--cultural and language differences, economic conditions, marketing difficulties, fluctuating currency exchange rates, government instability, and trade protectionism--and provides ideas on how to overcome or prevent such obstacles from becoming trade barriers.


Purchasing and Supply Management

Purchasing and Supply Management
Author: Michiel Leenders
Publisher: McGraw-Hill Education
Total Pages: 0
Release: 2010-07-13
Genre: Business & Economics
ISBN: 9780073377896

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The Fourteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 40 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manufacturing and services as well as public institutions. The text focuses on decision making throughout the supply chain. Based on the conviction that supply managers, in concert with suppliers and distributors, have to contribute to organizational goals and strategies, this edition continues to focus on how to make that mission a reality.