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An Introduction to the Effects of Mass Media

An Introduction to the Effects of Mass Media
Author: Roger Haney
Publisher: Cambridge Scholars Publishing
Total Pages: 348
Release: 2024-02-06
Genre: Reference
ISBN: 1527575748

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This textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media.


Media Effects and Society

Media Effects and Society
Author: Elizabeth M. Perse
Publisher: Routledge
Total Pages: 341
Release: 2016-08-05
Genre: History
ISBN: 1136992367

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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.


Media/impact

Media/impact
Author: Shirley Biagi
Publisher: Wadsworth Publishing Company
Total Pages: 414
Release: 2003
Genre: Business & Economics
ISBN: 9780534597061

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Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.


Media Effects Research

Media Effects Research
Author: Glenn Grayson Sparks
Publisher:
Total Pages: 250
Release: 2006
Genre: Mass media
ISBN: 9780534274948

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Mass Media Effects Research

Mass Media Effects Research
Author: Raymond W. Preiss
Publisher: Psychology Press
Total Pages: 538
Release: 2007
Genre: Mass media
ISBN: 080584998X

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Media and Society

Media and Society
Author: John Ryan
Publisher: Allyn & Bacon
Total Pages: 280
Release: 1999
Genre: Business & Economics
ISBN:

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In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.


Media/Impact

Media/Impact
Author: Shirley Biagi
Publisher: Wadsworth Publishing Company
Total Pages: 432
Release: 2009-04-03
Genre: Mass media
ISBN: 9781439041970

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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, International Edition, introduces students to today's converged mass mediaùits industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.


Media Effects

Media Effects
Author: W. James Potter
Publisher: SAGE
Total Pages: 401
Release: 2012-01-03
Genre: Language Arts & Disciplines
ISBN: 1412964695

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"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.


The SAGE International Encyclopedia of Mass Media and Society

The SAGE International Encyclopedia of Mass Media and Society
Author: Debra L. Merskin
Publisher: SAGE Publications
Total Pages: 2169
Release: 2019-11-12
Genre: Business & Economics
ISBN: 1483375528

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The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.


Media/impact

Media/impact
Author: Shirley Biagi
Publisher: Wadsworth Publishing Company
Total Pages: 420
Release: 1998
Genre: Business & Economics
ISBN:

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This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It then explores each major medium and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media system on society and the world.