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Advertising Concepts and Strategies

Advertising Concepts and Strategies
Author: Christopher C. Gilson
Publisher:
Total Pages: 664
Release: 1980
Genre: Business & Economics
ISBN:

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Evaluating Advertising

Evaluating Advertising
Author: Benjamin Lipstein
Publisher:
Total Pages: 404
Release: 1978
Genre: Advertising
ISBN:

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Industrial Marketing Research (RLE Marketing)

Industrial Marketing Research (RLE Marketing)
Author: Nicholas Stacey
Publisher: Routledge
Total Pages: 291
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1317649036

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.


Management Research Methodology

Management Research Methodology
Author: K. N. Krishnaswamy
Publisher: Pearson Education India
Total Pages: 602
Release: 2009
Genre: Business & Economics
ISBN: 9788177585636

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The subject of management research methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. Management Research Methodology: Integration of Principles, Methods and Techniques seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.


Journalism Abstracts

Journalism Abstracts
Author:
Publisher:
Total Pages: 458
Release: 1983
Genre: Dissertations, Academic
ISBN:

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