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An analysis of risks and chances for the German automotive supplier industry within the Chinese market

An analysis of risks and chances for the German automotive supplier industry within the Chinese market
Author: Felix Emmerich
Publisher: GRIN Verlag
Total Pages: 39
Release: 2008-06-27
Genre: Business & Economics
ISBN: 3638070255
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Research Paper (undergraduate) from the year 2008 in the subject Business economics - General, grade: 2,0, University of Cooperative Education (VWA Stuttgart (BA)), language: English, abstract: “China – big but not easy” (1) titled the Automotive Industries Magazine in its July 2005 issue, reporting about the German premium car manufacturer Audi, who is manufacturing in China since 1999. This simple statement breaks down the risks and opportunities for the German automotive supplier industry in China into two keywords. The first one is “big”: in the last decades, the eyes of the world’s automotive supplier industry have been directed to China, because it is promising to be the world’s biggest market soon. Given the fact that one fifth of mankind lives in China and its standard of living is rapidly improving, it is only a question of time until the promise becomes real. In addition to this enormous sales potential, the advantages of cheap labor and an improving level of technology and education show China’s attractive sourcing potential. The second one is “not easy”: exploiting this potential and taking part in the growth comes with a variety of challenges to the foreign suppliers: a completely different culture, a dynamic and highly competitive market and a political-legal system that favors its home industry over the foreigners – only to name a few. Although this paper is concerned with the German automotive suppliers in particular, it is inevitable to draw a complete picture of the country in general and the situation of the automotive manufacturers, which are in many areas the driving force behind the supplier’s activities. So the first chapters describe the market environment, progressing from the general to the specific and providing the framework necessary for the in-depth analysis of risks and opportunities. These are separated into internal and external aspects. Internal risks and opportunities derive from the weaknesses and strengths of a company itself. The external risks and opportunities in contrast can hardly be influenced by the suppliers as they are effects of the political and economical development. But the suppliers can develop strategies to adapt: using the opportunities and avoiding the risks! So, the aim of this paper is to show why China is such an important but difficult market for the German automotive suppliers and – as a conclusion – to give recommendations and strategies for being Successful in China. (1) Wessel-Aas (2005), p.1

Strategies of German Car Companies in China

Strategies of German Car Companies in China
Author: Patrick Schrott
Publisher: Anchor Academic Publishing (aap_verlag)
Total Pages: 87
Release: 2014-02-01
Genre: Business & Economics
ISBN: 3954895862
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In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Analysis of the Internationalisation Strategies of German Car Companies in China

Analysis of the Internationalisation Strategies of German Car Companies in China
Author: Patrick Schrott
Publisher: GRIN Verlag
Total Pages: 99
Release: 2012-12-18
Genre: Business & Economics
ISBN: 3656335990
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Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, language: English, abstract: China’s economy is growing year by year. The persistent growth has affected the auto-mobile sector in particular. Increasing income and the passenger vehicle as an exclusive status-symbol has risen the private demand. In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. This trend will certainly continue: With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorisation in new auto-motive markets like China focus the attention of the market participants on these new, growing markets. But the upward trend has already shown a downside. Increasing de-pendency on the strong politically influenced market and claims about know-how transfer are exemplary threats. As German enterprises in this industrial sector are popular worldwide and the car-industry is the key industry in our country, the internationalisation strategies of German automotive companies in China will be analysed in the following. The trend of the Chinese automobi-le market can be summarised in a quote of Dieter Zetsche, CEO of Daimler: “Wir fahren noch nicht im höchsten Gang, wir können noch mehr”. The quote relates to the expected turnover and profit records of Daimler in 2011, which were mainly based on the success in the PRC: The Swabian vehicle manufacturer sold 198,500 automobiles in China. In spite of these difficulties, the automotive market in the PRC is very attractive, especially for the well-known German firms. However, the companies should know how to manage the problems in China. Therefore, the choice of a suitable strategy of internationalisation is crucial. By definition internationalisation strategy is the orientation of corporate development by growth in different foreign markets. In contrast to an international market entry strategy, an internationalisation strategy is not only about starting business in a foreign market, but also developing a strategy in a market which has already been entered. The focus of this bachelor thesis is put on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for German and international manu-facturers in general. [...]

The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors

The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors
Author: Joshua Karcher
Publisher: GRIN Verlag
Total Pages: 56
Release: 2019-09-04
Genre: Business & Economics
ISBN: 334600886X
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Bachelor Thesis from the year 2018 in the subject Economics - Industrial Economics, grade: 1,0, University of Mannheim, language: English, abstract: The following thesis will answer the question: Did China develop a competitive domestic automotive industry? Therefore, the rest of the bachelor thesis is structured as follows: The next section will give an overview of the history and the current market structure of the Chinese automotive industry. The second section contains a literature review of the theory and the empiricism of spillover effects originating from Joint Ventures with foreign enterprises and Foreign Direct Investment. Subsequently, in the third section, the related literature is applied on the case of the Chinese automotive industry. The fourth section presents an application of the infant industry protection argument on the Chinese automotive industry. The fifth section includes an analysis of trade data in order to access the competitiveness of the Chinese automotive industry. Afterwards, there will be a conclusion and an outlook of the possible future developments of the Chinese automotive industry. Since the beginning of economic reforms in China, protection, Joint Ventures, and Foreign Direct Investment played a significant role in the Chinese economic policy to promote industrial development. This is also the case for one of the global most important industries; the automotive industry. The automotive industry is a pillar industry with a vast number of linkages throughout the economy and plays a major role in driving China's economic growth and in ensuring employment. The Chinese government followed the idea of an infant industry protection argument and imposed tariffs and quotas on automobiles and automobile components to promote the development of the automotive industry. Further, the policymakers strived for spillovers originating from foreign Joint Venture partners and Foreign Direct Investment. Like other Chinese industries, the automotive industry experienced massive growth over the last four decades, making China, since 2008, the economy with the largest automobile output globally, surpassing Germany, the US, and Japan. However, there does not exist a single Chinese automobile brand, which can sell more than a few of its Chinese branded cars in the markets of developed countries. This situation raises some questions about the real strength and competitiveness of the Chinese automotive industry.

Successfully managing challenges in German-Chinese logistics networks

Successfully managing challenges in German-Chinese logistics networks
Author: Durach, Christian F.
Publisher: Universitätsverlag der TU Berlin
Total Pages: 58
Release: 2016-11-09
Genre: Business & Economics
ISBN: 3798328307
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The present study has been developed by the Kuehne Competence Center for International Logistics Networks at the Department of Logistics, Technische Universität Berlin, Germany. It is a report on intermediate results of a project funded by the Kuehne Foundation, Switzerland and conducted in cooperation with the Chair of International Logistics Networks and Services at the Tongji University, Shanghai, China. The study presents results from several years of work looking into successful Western firms’ operations in the Chinese market. It lists current and emerging logistical challenges in German-Chinese logistics networks and proposes a set of mitigation strategies. The study also gives in-depth insights into three case studies from the automotive, electronics and consumer goods industries. The China-specific nature of this study is exemplary for many culturally distinct bilateral trade relationships around the world. The entire study is enriched with up-to-date macro- and micro-economic data, as well as a study of seminal literature in the field; applied research methodologies include two group exercises with forty-two practitioners, several online questionnaires with over fifty respondents and three in-depth case studies. Die vorliegende Studie wurde vom Kompetenzzentrum für Internationale Logistiknetze am Fachgebiet Logistik der Technischen Universität Berlin, Deutschland, erstellt. Sie enthält die bisherigen Projektergebnisse eine Forschungsprojekts, welches von der Kühne-Stiftung, Schweiz gefördert und in Kooperation mit der Tongi Universität Shanghai, China durchgeführt wird. Die Studie präsentiert die Ergebnisse einer langjährigen Analyse erfolgreicher westlicher Unternehmen im chinesischen Markt. Sie stellt aktuelle und zukünftige logistische Herausforderungen in Deutsch-Chinesischen Logistiknetzen dar und erarbeitet Gegenmaßnahmen. Die Studie bietet außerdem Einblick in drei umfangreiche Fallstudien aus der Automotive-, Elektronik- und Konsumgüterindustrie. Der Fokus auf den Chinesischen Markt ist hierbei exemplarisch für viele kulturell unterschiedliche Geschäftsbeziehungen in internationalen Netzen. Die Studie enthält zudem aktuelle mikro- und makroökonomische Daten, sowie eine Analyse relevanter Literatur. Es werden verschiedene wissenschafliche Methoden angewand, dazu gehören Gruppenarbeiten mit 42 Praktikern, mehere Onlineumfragen und drei umfangreiche Fallstudien.

Market Entry Concepts of Chinese Automotive Companies into the European Market

Market Entry Concepts of Chinese Automotive Companies into the European Market
Author: Ramona Blietz
Publisher: GRIN Verlag
Total Pages: 96
Release: 2016-11-08
Genre: Business & Economics
ISBN: 3668336547
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Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

China - World Power Of The 21st Century?

China - World Power Of The 21st Century?
Author: Christian Lutz
Publisher: diplom.de
Total Pages: 108
Release: 2005-03-11
Genre: Business & Economics
ISBN: 3832486321
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Inhaltsangabe:Introduction: The approach of this research paper is to give an overview about the Chinese automotive industry. An analysis of the People s Republic of China (PRC) shows the investment possibilities for foreign automotive manufactures. This research introduces the major opportunities and threats of political, social, economical, environmental, technological and legal dimensions within China. In the first part the Political System will be analysed by Christian Lutz. The historical and cultural roots are important to understand the political developments. The theoretical and actual politcal system and their problems will be shown. He also reflects the Social System with its different specifications. The current fall-back system with community health, retirement pension and unemployment will be analysed. Furthermore the potential opportunities and risks for automotive investors will be addressed. In the third part Economy Benjamin Pflüger point out that China is potentially the largest and one of the fatest-growing automotive markets in the world and therefore significant for all foreign automobile manufactures. There are both great opportunities and possible threats existing in China. The huge population, economic growth, increasing income and improved environment for consumers as well as China`s membership of the World Trade Organisation (WTO) are important for the future development of the global economy. This also leads to unavoidable consequences for the environment. The current situation and the environmental impact of China`s motorization, such as infrastructure shortage and air pollution, will be presented in sup-topic Environment . In the fifth chapter Technology Thorsten Iwanowski will introduce aspects of technology and technology management in China. As nowadays the main form of investment is the joint venture, this will be focused. The accelerating technological development within the last decades does not only generate advantages for the Chinese people. After having created several constitutions within the last 50 years, a modern and future oriented one has been passed. This constitution basing the new legal system will require fast and further legal rules and laws to meet the challenges of the Chinese future. These circumstances and their influence on the automobile industry will be pointed out in the part Legal System . The last years show an increasing volume of Foreign Invested Enterprises (FIE) within [...]

Designated Drivers

Designated Drivers
Author: G. E. Anderson
Publisher: John Wiley & Sons
Total Pages: 337
Release: 2012-06-19
Genre: Business & Economics
ISBN: 111832885X
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Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three decades, and explores the strengths and weaknesses of the Chinese economy.

Capital Markets Trading and Investment Strategies in China

Capital Markets Trading and Investment Strategies in China
Author: Xiaojiang Zhang
Publisher: Springer
Total Pages: 336
Release: 2018-03-27
Genre: Business & Economics
ISBN: 9811084971
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This book covers in detail the building blocks of Chinese capital markets at the financial instrument level, the analytical pricing term structure of those instruments, the macro and industry economic framework and progress of the liberalization processes at work in the respective markets, the interaction of various participants in the markets, their trading and investment objectives and rationales, some of the most frequently applied trading and investment strategies, and risk management techniques. The book will especially benefit financial practitioners with in-depth knowledge of their respective capital markets area regarding foreign exchange, money markets, fixed income, and related derivatives, and who have a keen interest in gaining deeper insights into the Chinese market so as to develop or strengthen their global strategy application and risk management practice.

Intelligence Requirements of German Automotive OEMs. Suppliers for Their Strategic Planning in China

Intelligence Requirements of German Automotive OEMs. Suppliers for Their Strategic Planning in China
Author: Yves Hoffmann
Publisher:
Total Pages:
Release: 2018
Genre:
ISBN:
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This paper analyses the intelligence requirements of German automotive companies for strategic decision-making in the context of the Chinese car industry. Moreover, it scrutinises the role of social capital in deriving decision-relevant insights from uncertain market conditions. The author pursues an exploratory approach by using semi-structured interviews with ten representatives of both original equipment manufacturers (OEMs) and suppliers to derive insights into their information gathering and processing activities. The results show that the complexity induced by the confluence of megatrends such as shared driving and digitalisation places high demands on the intelligence processing capabilities of firms. The author finds that managers cope with these high demands by accessing a large variety of internal and external intelligence sources and by collaborating with other departments or external stakeholders. Additionally, the findings detail the importance of social capital in its regional variant Guanxi for the establishment and subsequent proper functioning of these work relationships. Lastly, the results indicate that hierarchies play an important role in strategic decision-making as top management generates insights via integration of the collected and processed intelligence. This thesis contributes to existing literature by investigating both contemporary strategy work and social capital use within the specific context of the Chinese automotive industry from a foreign perspective.