An Analysis Of How Socio Demographic Variables Affect The Perception Of English In German Advertising PDF Download
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Author | : Henry Quevedo |
Publisher | : GRIN Verlag |
Total Pages | : 54 |
Release | : 2019-04-10 |
Genre | : Literary Collections |
ISBN | : 3668921490 |
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Bachelor Thesis from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, University of Würzburg (Neuphilologisches Institut – Anglistik und Amerikanistik), course: Bachelorarbeit, language: English, abstract: The research question of this thesis is how sociodemographic variables affect the perception of English in German Advertising. "English seems to be surrounded by an aura that the German language is apparently missing". With regard to advertising in Germany, it becomes difficult to disagree with this statement by Schlüter. For several decades anglicisms and English expressions have been used for promotional purposes in television-, print-, and online-advertising. "Professional Hair Care for you", "Powered by Emotion" and "Driven by Instinct" are only a few of the many popular slogans in Germany. The "aura" has been utilized by companies in multiple industries for many years resulting in a consistent growth in the number of anglicisms and English expressions used in the past. This quantitative increase has been exhibited by many researchers, most notably by Schütte. She concluded that from 1951 until 1991 the amount of anglicisms in the slogans, headlines and continuous texts of her corpus of print advertisements grew by over 400%. In her corpus Slogans featured an especially high increase of anglicisms, growing from 5 in 1951 to 153 in 1991. Meder came to similar realization, denoting a great increase of anglicisms used in selected German men’s and women’s magazines in the years 1983, 1993 and 2003. This trend of anglicisms and English expressions being incorporated into the German language – and also advertising – is presumed to continue with the number of expressions deriving from the English language increasing. Hence, the quantitative presence of the English language in German advertising is virtually undeniable. However, advertising is a form of communication in which the advertiser’s objective is to generate a certain attitude within the recipient towards the advertising object. Thus, it is of substantial value to understand who perceives advertising containing English in the way the advertiser wishes it to be perceived. Past studies that have dealt with the perception of English and anglicisms in advertising oftentimes merely focused on the factor of comprehension. Researchers concluded that the positive perception of English correlated with the person’s command of English. Hence, the question remains who perceives the "aura" of the English language in advertising and which variables influence their respective perception.
Author | : Michael Helten |
Publisher | : GRIN Verlag |
Total Pages | : 45 |
Release | : 2010-02-03 |
Genre | : Business & Economics |
ISBN | : 3640526147 |
Download The Effects of English on German Advertisement Book in PDF, ePub and Kindle
Seminar paper from the year 2005 in the subject Sociology - Consumption and Advertising, grade: 1,0, State University of New York at Stony Brook (Linguistics), course: Sociolinguistics Seminar, 3 entries in the bibliography, language: English, abstract: Gemanagte Dachfonds Die Office in your Pocket-L sung Power ist nichts ohne Kontrolle To any native English speaker, the slogans above have to seem remarkable, mostly because of the obvious mix of English and German. What might be most remarkable about them, however, is the "very lack of remarkability with which they are received" (KELLY-HOLMES 67) by German consumers when they are encountered as parts of magazine advertisements. Along with numerous other examples, these three items were extracted from the acclaimed weekly German news magazine 'Der Spiegel' in order to get a clear picture of which effects English has and which role it plays in German advertisement. This paper will argue that English has an effect on virtually all of the 114 ads examined in the Spiegel issues of 4/11 and 4/18 2005, even on the ones that do not contain any English themselves. Furthermore, it will show that the effect English has on German ads extends beyond the concepts usually related with English, like technology, modernity, or science. This is a finding similar to the one suggested by MARTIN in a study on English influences on French advertisements. In her study, she also stresses that the register of advertisement is a very special one due to its one-way form of communication (MARTIN 376). Since the hearer remains hearer and can never take over the floor, he is not required to have any active knowledge of the language used in ads. This way, language can become a tool and a symbol all by itself, while the content can become secondary - language can turn into a form without meaning. In how far this is true in the case of English in German ads will be a final concern of this paper.
Author | : Leo P. Chall |
Publisher | : |
Total Pages | : 768 |
Release | : 1999 |
Genre | : Sociology |
ISBN | : |
Download Sociological Abstracts Book in PDF, ePub and Kindle
CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Author | : Raymond Hickey |
Publisher | : Cambridge University Press |
Total Pages | : 437 |
Release | : 2019-12-05 |
Genre | : Foreign Language Study |
ISBN | : 1108488099 |
Download English in the German-speaking World Book in PDF, ePub and Kindle
A collection of studies on the role of English in German-speaking countries, covering a broad range of topics.
Author | : |
Publisher | : |
Total Pages | : 634 |
Release | : 2001 |
Genre | : Language and languages |
ISBN | : |
Download Linguistics and Language Behavior Abstracts Book in PDF, ePub and Kindle
Author | : International Labour Office. Central Library and Documentation Branch |
Publisher | : |
Total Pages | : 956 |
Release | : 2000 |
Genre | : Labor |
ISBN | : |
Download International Labour Documentation Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 590 |
Release | : 1988 |
Genre | : Dissertations, Academic |
ISBN | : |
Download Dissertation Abstracts International Book in PDF, ePub and Kindle
Author | : H. Kelly-Holmes |
Publisher | : Springer |
Total Pages | : 221 |
Release | : 2016-01-11 |
Genre | : Business & Economics |
ISBN | : 0230503012 |
Download Advertising as Multilingual Communication Book in PDF, ePub and Kindle
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author | : Anol Bhattacherjee |
Publisher | : CreateSpace |
Total Pages | : 156 |
Release | : 2012-04-01 |
Genre | : Science |
ISBN | : 9781475146127 |
Download Social Science Research Book in PDF, ePub and Kindle
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author | : Emma Byrne |
Publisher | : W. W. Norton & Company |
Total Pages | : 232 |
Release | : 2018-01-23 |
Genre | : Science |
ISBN | : 1324000295 |
Download Swearing Is Good for You: The Amazing Science of Bad Language Book in PDF, ePub and Kindle
"Entertaining and thought-provoking…Byrne’s enthusiasm for her esoteric subject is contagious, damn it." —Melissa Dahl, New York Times Book Review In this sparkling debut work of popular science, Emma Byrne examines the latest research to show how swearing can be good for you. She explores every angle of swearing—why we do it, how we do it, and what it tells us about ourselves. Packed with the results of unlikely and often hilarious scientific studies—from the “ice-bucket test” for coping with pain, to the connection between Tourette’s and swearing, to a chimpanzee that curses at her handler in sign language—Swearing Is Good for You presents a lighthearted but convincing case for the foulmouthed.