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The Marketing Plan Workbook

The Marketing Plan Workbook
Author: John Westwood
Publisher: Kogan Page Publishers
Total Pages: 380
Release: 2005
Genre: Business & Economics
ISBN: 9780749441784

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Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan.Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.


Revelations in the soul of Italy

Revelations in the soul of Italy
Author: Jay Chandarana
Publisher: Jay M Chandarana
Total Pages: 241
Release: 2024-03-24
Genre: Travel
ISBN:

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Embark on a captivating journey through the soul of Italy with 'Revelations in the Soul of Italy'. In this meticulously crafted eBook, we invite you to explore 10 hidden destinations that encapsulate the essence of Italy's rich cultural heritage and natural beauty. Each chapter unfolds like a treasure map, guiding you through historical landmarks, local traditions, and culinary delights that define the unique character of each locale. As you turn the pages, you'll uncover the secrets of ancient villages steeped in history and tradition. From the sun-kissed shores of the Amalfi Coast to the rolling hills of Tuscany, each destination offers a glimpse into Italy's diverse tapestry of landscapes and lifestyles. Immerse yourself in the vibrant local culture, where centuries-old traditions blend seamlessly with modern life, and discover the hidden gems that await around every corner. But 'Revelations in the Soul of Italy' is more than just a travel guide—it's a portal to immersive experiences and unforgettable moments. Delve into the heart of Italian cuisine as we uncover the tantalizing flavors of regional dishes and culinary specialties. Whether you're indulging in homemade pasta in a quaint trattoria or savoring gelato on a cobblestone street, every bite tells a story of tradition, passion, and craftsmanship. Beyond its culinary delights, Italy beckons adventurers with a wealth of outdoor activities and exploration opportunities. Hike through picturesque landscapes, wander ancient ruins, or simply soak in the breathtaking views that await at every turn. With insider travel tips and recommendations, 'Revelations in the Soul of Italy' is your indispensable companion for unlocking the hidden treasures of Italy and creating memories that will last a lifetime. Join us on a journey of discovery and inspiration as we unveil the soul of Italy, one hidden gem at a time. Whether you're a seasoned traveler or dreaming of your first Italian adventure, this eBook promises to ignite your wanderlust and leave you longing for more.


British Cheese on Toast

British Cheese on Toast
Author: Steve Parker
Publisher: Headline Home
Total Pages: 160
Release: 2020-09-03
Genre: Cooking
ISBN: 1472278372

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'A collection of unusual and tempting recipes' Sunday Post A uniquely British phenomenon, there is something magical about cheese on toast. Two simple ingredients that, when put together, are the greatest of comfort foods and the quickest of meals. At its most basic level, this staple of many a British teatime is a delicious pairing, as award-winning cheesemonger Steve Parker shows in this celebration of the nation's favourite cheeses British Cheese on Toast will take you on a tasting tour of British cheeses, showcasing the absolute best along the way. From Cheddar to Wensleydale via soft, blue, smoked and goat's, in this book you'll find over 100 recipes plus advice on which cheese to use with which type of bread, as well as suggestions for innovative sweet and savoury flavour combinations to take things to another level. With a handy guide to shops where artisan cheeses featured in the book can be bought, as well as tips on using supermarket and own-brand cheeses, British Cheese on Toast is a complete celebration of this traditional meal. The perfect gift for cheeselovers everywhere. Recipes include: *Isle of Mull Cheddar with Whiskey Soaked Haggis *Waterloo with Roasted Cherries *Tunworth with Roasted Garlic, Rosemary and Honey *Grandma Singleton's Lancashire Macaroni Cheese *Appleby's Cheshire with Apricots *Real Yorkshire Wensleydale with Crystallised Ginger *Old Winchester Aubergine Parmigiana *Colston Bassett Stilton with Figs and Honey *Cornish Blue with Tenderstem Broccoli and Almonds


Food Colours, Flavours and Additives Technology Handbook

Food Colours, Flavours and Additives Technology Handbook
Author: NIIR Board
Publisher: NIIR PROJECT CONSULTANCY SERVICES
Total Pages: 626
Release: 2004-02-15
Genre: Color of food
ISBN: 8186623760

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Colour and flavour variation in foods throughout the seasons and the effects of processing and storage often make colour addition commercially advantageous to maintain the colour expected or preferred by the consumer. People associate certain colours with certain flavours, and the colour of food can influence the perceived flavour in anything from candy to wine. For this reason, food manufacturers add these dyes to their products. Sometimes the aim is to simulate a colour that is perceived by the consumer as natural. Food colouring is a substance, liquid or powder, which is added to food or drink to change its colour. Food colouring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food colouring is also used in a variety of non food applications. Flavourings are focused on altering or enhancing the flavours of natural food product such as meats and vegetables, or creating flavour for food products that do not have the desired flavours such as candies and other snacks. Most types of flavourings are focused on scent and taste. Few commercial products exist to stimulate the trigeminal senses, since these are sharp, astringent, and typically unpleasant flavours. Flavourant is defined as a substance that gives another substance flavour, altering the characteristics of the solute, causing it to become sweet, sour, tangy, etc. Flavours and flavour enhancers will remain the largest segment; while alternative sweeteners grow the fastest. Food additives are substances added to food to preserve flavour or enhance its taste and appearance. Food additives are used during production, processing, treatment, packaging, transportation or storage of food. The present day food industry has grown and flourished due to the liberal use of food additives. These additives have also led to the extensive production and marketing of easy to prepare convenience foods. The natural food colour industry market is growing at 10% to 15% annually. The global flavour industry can be characterized as highly technical, specialized, and innovative. This industry is highly competitive and concentrated, compared to other product categories within the food and beverage market. The global flavours market is predicted to grow at a Compound Annual Growth Rate (CAGR) of 2% per annum. In this twenty first century, mankind has developed a technology to retain the original value of food by adding additives, flavours and colours, which also increase the taste of food. This book basically deals with food colorimetry, synthetic colours used food, manufacture of synthetic organic colours for food, analysis of synthetic food colours, synthetic dyes, aluminium lakes, inorganic pigments, the influence of colour on sensory, perception and food choices etc. This particular publication will guide to our food technologists, agriculturists and management of planning commission to tackle their problem efficiently. This book is very useful for new entrepreneurs, professionals, research institutions, libraries, for those who want to diversify in the field of food colours, flavours and additives technology.


The Gin Dictionary

The Gin Dictionary
Author: David T. Smith
Publisher: Mitchell Beazley
Total Pages: 256
Release: 2018-04-05
Genre: Cooking
ISBN: 1784724890

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"Comprehensive...will enhance your gin appreciation" - The New York Times An A-Z compendium of everything you need to know about gin, from botanicals to the perfect G&T. Includes 20 gin cocktail recipes. Gin is the spirit of the moment, the discerning drinker's tipple of choice. But with a gin revolution currently sweeping the world, it has never been a more fascinating - and complex - subject. The Gin Dictionary is the gin-drinker's guide to this special spirit. With hundreds of entries covering everything from history, ingredients and distilling techniques to flavour notes, cocktails and the many varieties of gin around the world, award-winning gin expert David T. Smith explores the key factors behind your drink.


Branding Chinese Mega-Cities

Branding Chinese Mega-Cities
Author: Per Olof Berg
Publisher: Edward Elgar Publishing
Total Pages: 321
Release: 2014-04-25
Genre: Business & Economics
ISBN: 178347033X

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This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont


Lonely Planet Germany

Lonely Planet Germany
Author: Lonely Planet
Publisher: Lonely Planet
Total Pages: 1104
Release:
Genre:
ISBN: 1837585660

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Scouse, Choppers and Space Hoppers

Scouse, Choppers and Space Hoppers
Author: Crissy Rock
Publisher: Kings Road Publishing
Total Pages: 304
Release: 2018
Genre: Biography & Autobiography
ISBN: 1786069504

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Rather than focusing on the tragic events of her upbringing, Crissy uses this evocative, characterful book to paint a vivid picture of what it was to grow up working-class Liverpool in the sixties and seventies. From the docks to the Cavern Club, this is a fond glimpse into the heartbeat of the North West, in a time where community, hard work and family mattered most.


Creating Powerful Brands

Creating Powerful Brands
Author: Leslie de Chernatony
Publisher: Routledge
Total Pages: 488
Release: 2012-11-27
Genre: Business & Economics
ISBN: 1136413626

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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.