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Agricultural Marketing and Consumer Behavior in a Changing World

Agricultural Marketing and Consumer Behavior in a Changing World
Author: Berend Wierenga
Publisher: Springer Science & Business Media
Total Pages: 314
Release: 2012-12-06
Genre: Business & Economics
ISBN: 1461562732

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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.


The Farmer and the Consumer

The Farmer and the Consumer
Author: United States. Department of Agriculture
Publisher:
Total Pages: 8
Release: 1969
Genre: Agriculture
ISBN:

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Agriculture and Food in Crisis

Agriculture and Food in Crisis
Author: Fred Magdoff
Publisher: NYU Press
Total Pages: 350
Release: 2010-11-01
Genre: Social Science
ISBN: 1583673903

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The failures of “free-market” capitalism are perhaps nowhere more evident than in the production and distribution of food. Although modern human societies have attained unprecedented levels of wealth, a significant amount of the world’s population continues to suffer from hunger or food insecurity on a daily basis. In Agriculture and Food in Crisis, Fred Magdoff and Brian Tokar have assembled an exceptional collection of scholars from around the world to explore this frightening long-term trend in food production. While approaching the issue from many angles, the contributors to this volume share a focus on investigating how agricultural production is shaped by a system that is oriented around the creation of profit above all else, with food as nothing but an afterthought. As the authors make clear, it is technically possible to feed to world’s people, but it is not possible to do so as long as capitalism exists. Toward that end, they examine what can be, and is being, done to create a human-centered and ecologically sound system of food production, from sustainable agriculture and organic farming on a large scale to movements for radical land reform and national food sovereignty. This book will serve as an indispensible guide to the years ahead, in which world politics will no doubt come to be increasingly understood as food politics.


The State of Food Security and Nutrition in the World 2020

The State of Food Security and Nutrition in the World 2020
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
Total Pages: 320
Release: 2020-07-01
Genre: Political Science
ISBN: 925132901X

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Updates for many countries have made it possible to estimate hunger in the world with greater accuracy this year. In particular, newly accessible data enabled the revision of the entire series of undernourishment estimates for China back to 2000, resulting in a substantial downward shift of the series of the number of undernourished in the world. Nevertheless, the revision confirms the trend reported in past editions: the number of people affected by hunger globally has been slowly on the rise since 2014. The report also shows that the burden of malnutrition in all its forms continues to be a challenge. There has been some progress for child stunting, low birthweight and exclusive breastfeeding, but at a pace that is still too slow. Childhood overweight is not improving and adult obesity is on the rise in all regions. The report complements the usual assessment of food security and nutrition with projections of what the world may look like in 2030, if trends of the last decade continue. Projections show that the world is not on track to achieve Zero Hunger by 2030 and, despite some progress, most indicators are also not on track to meet global nutrition targets. The food security and nutritional status of the most vulnerable population groups is likely to deteriorate further due to the health and socio economic impacts of the COVID-19 pandemic. The report puts a spotlight on diet quality as a critical link between food security and nutrition. Meeting SDG 2 targets will only be possible if people have enough food to eat and if what they are eating is nutritious and affordable. The report also introduces new analysis of the cost and affordability of healthy diets around the world, by region and in different development contexts. It presents valuations of the health and climate-change costs associated with current food consumption patterns, as well as the potential cost savings if food consumption patterns were to shift towards healthy diets that include sustainability considerations. The report then concludes with a discussion of the policies and strategies to transform food systems to ensure affordable healthy diets, as part of the required efforts to end both hunger and all forms of malnutrition.


Agricultural Surplus and Farmer-consumer Problems

Agricultural Surplus and Farmer-consumer Problems
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Consumers Study
Publisher:
Total Pages: 76
Release: 1957
Genre: Agricultural prices
ISBN:

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Rethinking Food and Agriculture

Rethinking Food and Agriculture
Author: Amir Kassam
Publisher: Woodhead Publishing
Total Pages: 478
Release: 2020-10-18
Genre: Technology & Engineering
ISBN: 0128164115

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Given the central role of the food and agriculture system in driving so many of the connected ecological, social and economic threats and challenges we currently face, Rethinking Food and Agriculture reviews, reassesses and reimagines the current food and agriculture system and the narrow paradigm in which it operates. Rethinking Food and Agriculture explores and uncovers some of the key historical, ethical, economic, social, cultural, political, and structural drivers and root causes of unsustainability, degradation of the agricultural environment, destruction of nature, short-comings in science and knowledge systems, inequality, hunger and food insecurity, and disharmony. It reviews efforts towards ‘sustainable development’, and reassesses whether these efforts have been implemented with adequate responsibility, acceptable societal and environmental costs and optimal engagement to secure sustainability, equity and justice. The book highlights the many ways that farmers and their communities, civil society groups, social movements, development experts, scientists and others have been raising awareness of these issues, implementing solutions and forging ‘new ways forward’, for example towards paradigms of agriculture, natural resource management and human nutrition which are more sustainable and just. Rethinking Food and Agriculture proposes ways to move beyond the current limited view of agro-ecological sustainability towards overall sustainability of the food and agriculture system based on the principle of ‘inclusive responsibility’. Inclusive responsibility encourages ecosystem sustainability based on agro-ecological and planetary limits to sustainable resource use for production and livelihoods. Inclusive responsibility also places importance on quality of life, pluralism, equity and justice for all and emphasises the health, well-being, sovereignty, dignity and rights of producers, consumers and other stakeholders, as well as of nonhuman animals and the natural world. Explores some of the key drivers and root causes of unsustainability , degradation of the agricultural environment and destruction of nature Highlights the many ways that different stakeholders have been forging 'new ways forward' towards alternative paradigms of agriculture, human nutrition and political economy, which are more sustainable and just Proposes ways to move beyong the current unsustainable exploitation of natural resources towards agroecological sustainability and overall sustainability of the food and agriculture system based on 'inclusive responsibility'


The Communication Scarcity in Agriculture

The Communication Scarcity in Agriculture
Author: Jessica Eise
Publisher: Routledge
Total Pages: 168
Release: 2016-07-15
Genre: Business & Economics
ISBN: 1317231309

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Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.


Farmer-to-consumer Direct Marketing Act

Farmer-to-consumer Direct Marketing Act
Author: United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices
Publisher:
Total Pages: 64
Release: 1976
Genre: Farm produce
ISBN:

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Amend Farmer-to-consumer Direct Marketing Act

Amend Farmer-to-consumer Direct Marketing Act
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher:
Total Pages: 158
Release: 1978
Genre: Farm produce
ISBN:

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Building Community Food Webs

Building Community Food Webs
Author: Ken Meter
Publisher: Island Press
Total Pages: 306
Release: 2021-04-29
Genre: Social Science
ISBN: 1642831476

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Our current food system has decimated rural communities and confined the choices of urban consumers. Even while America continues to ramp up farm production to astounding levels, net farm income is now lower than at the onset of the Great Depression, and one out of every eight Americans faces hunger. But a healthier and more equitable food system is possible. In Building Community Food Webs, Ken Meter shows how grassroots food and farming leaders across the U.S. are tackling these challenges by constructing civic networks. Overturning extractive economic structures, these inspired leaders are engaging low-income residents, farmers, and local organizations in their quest to build stronger communities. Community food webs strive to build health, wealth, capacity, and connection. Their essential element is building greater respect and mutual trust, so community members can more effectively empower themselves and address local challenges. Farmers and researchers may convene to improve farming practices collaboratively. Health clinics help clients grow food for themselves and attain better health. Food banks engage their customers to challenge the root causes of poverty. Municipalities invest large sums to protect farmland from development. Developers forge links among local businesses to strengthen economic trade. Leaders in communities marginalized by our current food system are charting a new path forward. Building Community Food Webs captures the essence of these efforts, underway in diverse places including Montana, Hawai‘i, Vermont, Arizona, Colorado, Indiana, and Minnesota. Addressing challenges as well as opportunities, Meter offers pragmatic insights for community food leaders and other grassroots activists alike.