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| Author | : Deborah Roedder John |
| Publisher | : |
| Total Pages | : 44 |
| Release | : 1988 |
| Genre | : Categorization (Psychology) in children |
| ISBN | : |
| Author | : Jansson-Boyd |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 274 |
| Release | : 2010-01-01 |
| Genre | : Psychology |
| ISBN | : 033523979X |
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
| Author | : |
| Publisher | : Cengage AU |
| Total Pages | : |
| Release | : |
| Genre | : |
| ISBN | : 0170281612 |
| Author | : Wayne D. Hoyer |
| Publisher | : Cengage AU |
| Total Pages | : 593 |
| Release | : 2017-01-01 |
| Genre | : Consumer behavior |
| ISBN | : 0170362019 |
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
| Author | : Deborah Roedder John |
| Publisher | : |
| Total Pages | : 36 |
| Release | : 1990 |
| Genre | : Categorization (Psychology) in children |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 1104 |
| Release | : 1990 |
| Genre | : Agriculture |
| ISBN | : |
| Author | : Ayalla A. Ruvio |
| Publisher | : Routledge |
| Total Pages | : 424 |
| Release | : 2013-01-04 |
| Genre | : Business & Economics |
| ISBN | : 1136253521 |
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
| Author | : Margaret K. Hogg |
| Publisher | : |
| Total Pages | : 424 |
| Release | : 2005 |
| Genre | : Consumer behavior |
| ISBN | : |
| Author | : Hazel Huang |
| Publisher | : SAGE |
| Total Pages | : 466 |
| Release | : 2023-03-07 |
| Genre | : Business & Economics |
| ISBN | : 1529787483 |
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
| Author | : Curtis P. Haugtvedt |
| Publisher | : Routledge |
| Total Pages | : 1296 |
| Release | : 2018-12-07 |
| Genre | : Psychology |
| ISBN | : 113667621X |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
