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Adwords Workbook 2017

Adwords Workbook 2017
Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
Total Pages: 246
Release: 2017-04-12
Genre:
ISBN: 9781545345016

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2018 UPDATED EDITION ~ New AdWords Interface Learn AdWords in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google AdWords Advertising Updated - Fully updated for 2018, and focused on the new AdWords Interface AdWords in all its Glory - master the AdWords Search Network, Display Network and Remarketing and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords! The #1 Bestselling Workbook on Google AdWords Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents AdWords Basics - the basics matter, so begin at the beginning. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper. AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2018. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google AdWords 2018.


Google Ads (AdWords) Workbook

Google Ads (AdWords) Workbook
Author: Jason McDonald
Publisher:
Total Pages: 361
Release: 2019-12
Genre:
ISBN: 9781670286062

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2020 UPDATED EDITION Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2020, and focused on the new Google Ads Interface Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords! The #1 Bestselling Workbook on Google Ads Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents Google Ads Basics - the basics matter, so begin at the beginning. Google Ads Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Shopping - Shopping Ads on Google including the Google Merchant Center. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master AdWords better, faster, cheaper. AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2020. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google Ads 2020.


Google Ads (AdWords) Workbook

Google Ads (AdWords) Workbook
Author: Jason McDonald
Publisher:
Total Pages: 0
Release: 2023
Genre: Google AdWords
ISBN:

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Google Ads (AdWords) Workbook

Google Ads (AdWords) Workbook
Author: Jason McDonald
Publisher:
Total Pages: 345
Release: 2019
Genre: Google AdWords
ISBN: 9781795757935

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Social Media Marketing Workbook

Social Media Marketing Workbook
Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2016-10-17
Genre:
ISBN: 9781539598145

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2018 UPDATED EDITION Learn Social Media Marketing in Plain English - Step by Step! Buy the Book Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2018 EDITION - all info verified, and a NEW chapter on Instagram, plus revisions on LinkedIn Read the Reviews - compare the REAL REVIEWS of this social media marketing book to the REVIEWS? of other books Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SOCIAL MEDIA MARKETING Use the Worksheets - download WORKSHEETS and QUIZZES that guide you step-by-step to social media success. Access Free Tools - access the companion SOCIAL MEDIA MARKETING TOOLBOOK with hundreds of free tools for social media marketing. The #1 Bestselling Workbook on Social Media Marketing for Business Jason McDonald - written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. He uses this social media book as THE workbook for each class. Table of Contents Social Media Marketing - an overview to social media marketing at a conceptual level. Content Marketing - how to conceptualize the type of content you need for your social media marketing efforts and build a content production machine. Facebook - how to market your business on Facebook including some basic principles of Facebook advertising. LinkedIn - how to use the world's largest B2b network for your business, including advertising opportunities. Twitter - an explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing. Instagram - how Instagram is like Twitter with pictures, how to market on Instagram, and even a very brief comparison of Instagram to Snapchat. YouTube - a deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Miley Cyrus gyrations gone viral. Pinterest - the most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers. Yelp, Google My Business, and Reviews - how to use Yelp, Google My Business (formerly Google+), and other review sites to promote your business via reviews. Epilogue - the "new" new kids on the block: Snapchat, Tumblr, Amazon, etc. Note: due to its practical, step-by-step nature, this social media marketing book is an excellent companion with books such as Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), Irresistible: The Rise of Addictive Technology (Adam Alter), and Chaos Monkeys (Antonio Garcia Marquez). The Social Media Marketing Workbook is listed on many lists of the best social media marketing books of 2018.


Seo Fitness Workbook

Seo Fitness Workbook
Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2016-11-20
Genre: Google
ISBN: 9781540537690

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Learn SEO in Plain English - Step by Step! 2018 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2018 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners.


Introduction to Search Engine Marketing and AdWords

Introduction to Search Engine Marketing and AdWords
Author: Todd Kelsey
Publisher: Apress
Total Pages: 136
Release: 2017-06-19
Genre: Computers
ISBN: 1484228480

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Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.


Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords
Author: Perry Marshall
Publisher: Entrepreneur Press
Total Pages: 382
Release: 2014
Genre: Business & Economics
ISBN: 1599185423

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Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.


Adwords Toolbook

Adwords Toolbook
Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
Total Pages: 26
Release: 2017-03-05
Genre:
ISBN: 9781544224282

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AdWords TOOLS: PPC Advertising Tools 2017 Edition - New, New, New - Free Tools for 2017 AdWords Success! Tools for every aspect of AdWords, starting at Keywords proceeding through official and unofficial Google resources on AdWords, Tutorials, and Books. Web links to each and every free tool. A description of the tool plus a relevancy score. Access to the online edition, including Jason's dashboard of clickable tool links. Why buy PAID TOOLS when you can use the many FREE TOOLS available on the Internet? You just have to know where to look. IMPORTANT ALERTS The AdWords Toolbook is available FREE in PDF format (not hard copy!) to folks who take any of Jason's classes (both online and in San Francisco), as well as subscribers to the JM INTERNET GROUP email lists. Buy this book ONLY if you want a hard copy, printed version of this important AdWords and PPC tools directory. The AdWords Toolbook is a wonderful companion to all books on AdWords such as AdWords For Dummies, Perry Marshall and Mike Rhodes' Ultimate Guide to AdWords, Brad Geddes' Advanced Google AdWords, etc. Used by Jason McDonald in his online AdWords classes as well as classes at Stanford Continuing Studies and classes at San Francisco's Bay Area Video Coalition and AcademyX, the AdWords Toolbook is a MUST HAVE for anyone who wants to dominate Google, Bing, or Yahoo as an advertiser. Here's what you get: Understand How the AdWords Toolbook Works First and foremost, the AdWords Toolbook assumes a working knowledge of pay-per-click (PPC) advertising. This toolbook has many wonderful free tools, but the tools alone are useless without a knowledge of how the game is played! (If you need that knowledge, we recommend you check out my online courses a, or call 800-298-4065 to learn more about my AdWords one-on-one training and consulting services). Second, this book emphasizes only free tools. Despite the fact that there are quite a few paid AdWords / PPC tools out there, none are any better than the free tools identified in this Toolbook. Indeed, in today's tight economy, why pay when you can get them for free? Not to mention, why pay when the most important element, i.e. a knowledge of how AdWords is played to win, can't be obtained from any tool? Third, we have reviewed each tool in the Toolbook for relevance and ease of use. Almost without exception, the tools in the Toolbook require nothing more than a Web browser and active connection to the Internet. Easy is just as important as free. Generally speaking, if a tool requires registration or has only a "trial" period, it has been excluded.


Advanced Google AdWords

Advanced Google AdWords
Author: Brad Geddes
Publisher: John Wiley & Sons
Total Pages: 565
Release: 2010-04-06
Genre: Computers
ISBN: 0470640731

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Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!