Advertising Works PDF Download
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| Author | : Gerard J. Tellis |
| Publisher | : SAGE Publications |
| Total Pages | : 217 |
| Release | : 2003-11-20 |
| Genre | : Business & Economics |
| ISBN | : 1452262713 |
Download Effective Advertising Book in PDF, ePub and Kindle
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
| Author | : John Philip Jones |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 372 |
| Release | : 1998-06-17 |
| Genre | : Business & Economics |
| ISBN | : 9780761912408 |
Download How Advertising Works Book in PDF, ePub and Kindle
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
| Author | : Shari Graydon |
| Publisher | : Annick Press |
| Total Pages | : 124 |
| Release | : 2003 |
| Genre | : Art |
| ISBN | : 9781550378146 |
Download Made You Look Book in PDF, ePub and Kindle
Grade level: 4, 5, 6, 7, 8, e, i, t.
| Author | : John Philip Jones |
| Publisher | : SAGE Publications |
| Total Pages | : 373 |
| Release | : 1998-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1452267561 |
Download How Advertising Works Book in PDF, ePub and Kindle
John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication
| Author | : MAX. SUTHERLAND |
| Publisher | : Routledge |
| Total Pages | : 378 |
| Release | : 2021-03-31 |
| Genre | : |
| ISBN | : 9780367717391 |
Download Advertising and the Mind of the Consumer Book in PDF, ePub and Kindle
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
| Author | : Edward P. Krugman |
| Publisher | : Routledge |
| Total Pages | : 354 |
| Release | : 2013-05-13 |
| Genre | : Business & Economics |
| ISBN | : 113667795X |
Download Consumer Behavior and Advertising Involvement Book in PDF, ePub and Kindle
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
| Author | : Max Sutherland |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 348 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780749429775 |
Download Advertising and the Mind of the Consumer Book in PDF, ePub and Kindle
Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to believe that we spend an estimated one-and-a half years just watching TV commercials. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work-or misfire- and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us- for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
| Author | : Glenn Rubenstein |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 102 |
| Release | : 2016-10-03 |
| Genre | : |
| ISBN | : 9781539374466 |
Download Podcast Advertising Works Book in PDF, ePub and Kindle
Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising is, why it works, and how you can make it work for your business or brand.In this book, you will learn:� The basics of podcast advertising� How podcast ads compare to other forms of advertising � How to plan an effective podcast advertising campaign� Essential terms, like streams, downloads, pre-roll, mid-roll, and CPM.� Whether podcast advertising is right for your businessRecent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.Success or failure is often the result of correctly planning your campaign.In this book, you will learn the basics of structuring an effective podcast ad campaign, including:� A proven method for selecting which podcasts to advertise on� The best placements of your ads within the podcast � Advertising styles that deliver results� Ad measurement and tracking your return on investment� Why some podcast advertising campaigns failPodcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.
| Author | : Greg Creed |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 289 |
| Release | : 2021-06-08 |
| Genre | : Business & Economics |
| ISBN | : 140022330X |
Download R.E.D. Marketing Book in PDF, ePub and Kindle
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
| Author | : De Pelsmacker, Patrick |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 192 |
| Release | : 2022-01-21 |
| Genre | : Business & Economics |
| ISBN | : 1802200894 |
Download Advanced Introduction to Advertising Book in PDF, ePub and Kindle
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
