Advertising Practices
Author | : |
Publisher | : |
Total Pages | : 36 |
Release | : 2001 |
Genre | : Advertising |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 36 |
Release | : 2001 |
Genre | : Advertising |
ISBN | : |
Author | : Noprita Herari |
Publisher | : Sayak Pal |
Total Pages | : 494 |
Release | : 2024-05-25 |
Genre | : Antiques & Collectibles |
ISBN | : 8196340257 |
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.
Author | : |
Publisher | : |
Total Pages | : 32 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : |
Author | : United States. Congress. House. Committee on Government Operations. Commerce, Consumer, and Monetary Affairs Subcommittee |
Publisher | : |
Total Pages | : 1102 |
Release | : 1980 |
Genre | : Advertising |
ISBN | : |
Author | : Akel, Gökhan |
Publisher | : IGI Global |
Total Pages | : 596 |
Release | : 2022-06-24 |
Genre | : Business & Economics |
ISBN | : 1668443821 |
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author | : United States. Congress. Senate. Committee on Labor and Human Resources |
Publisher | : |
Total Pages | : 240 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : |
Author | : Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research |
Publisher | : |
Total Pages | : 138 |
Release | : 1921 |
Genre | : Clothing trade |
ISBN | : |
Author | : Gabriela Taylor |
Publisher | : Global & Digital |
Total Pages | : 172 |
Release | : 2013-09-23 |
Genre | : Business & Economics |
ISBN | : 1909924032 |
Best Practices & Tips for Paid Search and Social Media Advertising If your customers are spending more and more time online, why aren’t you advertising there? Do you think it’s too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can be to advertise digitally. Use Online Advertising to: Reach more people while spending less Interact with your community Collect feedback and monitor results in real-time Make real-time adjustments Target and re-target your messages for relevancy Online Advertising has revolutionized how marketers target and capture audiences; don’t be left behind.Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible.
Author | : United States. Veterans Administration |
Publisher | : |
Total Pages | : 32 |
Release | : 1976 |
Genre | : Advertising |
ISBN | : |
Vol. for 1977/78 includes: Keeping your school or college catalog in compliance with Federal laws and regulations, issued by the Federal Interagency Committee on Education.
Author | : James F. Hamilton |
Publisher | : Routledge |
Total Pages | : 407 |
Release | : 2016-10-26 |
Genre | : Business & Economics |
ISBN | : 1317232976 |
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.