Advertising in an Era of National Re-evaluation
Author | : Stanley E. Cohen |
Publisher | : |
Total Pages | : 44 |
Release | : 1981 |
Genre | : Advertising |
ISBN | : |
Download Advertising in an Era of National Re-evaluation Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advertising In An Era Of National Re Evaluation PDF full book. Access full book title Advertising In An Era Of National Re Evaluation.
Author | : Stanley E. Cohen |
Publisher | : |
Total Pages | : 44 |
Release | : 1981 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 32 |
Release | : 1921* |
Genre | : Advertising, Newspaper |
ISBN | : |
Author | : Michael Schudson |
Publisher | : Routledge |
Total Pages | : 338 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 1136668187 |
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author | : |
Publisher | : |
Total Pages | : 816 |
Release | : 1893 |
Genre | : Corporation law |
ISBN | : |
Author | : National Institute of Standards and Technology (U.S.) |
Publisher | : |
Total Pages | : 398 |
Release | : 1987 |
Genre | : |
ISBN | : |
Author | : United States. National Bureau of Standards |
Publisher | : |
Total Pages | : 420 |
Release | : 1987 |
Genre | : Government publications |
ISBN | : |
Author | : Association of National Advertisers. Advertising Management Committee |
Publisher | : |
Total Pages | : 68 |
Release | : 1970 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 836 |
Release | : 1994 |
Genre | : Aeronautics |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 576 |
Release | : 1912 |
Genre | : China |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 704 |
Release | : 1913 |
Genre | : Journalism |
ISBN | : |