Advertising for Modern Retailers
Author | : Shirley F. Milton |
Publisher | : |
Total Pages | : 264 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Shirley F. Milton |
Publisher | : |
Total Pages | : 264 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
Author | : S. Roland Hall |
Publisher | : |
Total Pages | : 608 |
Release | : 1924 |
Genre | : Advertising |
ISBN | : |
Author | : Shirley F. Milton |
Publisher | : |
Total Pages | : 239 |
Release | : 1974 |
Genre | : Advertising |
ISBN | : |
Author | : Morris L. Rosenblum |
Publisher | : |
Total Pages | : 208 |
Release | : 2012-08-01 |
Genre | : |
ISBN | : 9781258456078 |
Author | : Robert Liljenwall |
Publisher | : Point-of-Purchase Advertising Intl |
Total Pages | : 252 |
Release | : 2004-03 |
Genre | : Business & Economics |
ISBN | : 9780970709912 |
Author | : Joseph Barry Mason |
Publisher | : Irwin Professional Publishing |
Total Pages | : 850 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Author | : Dhruv Grewal |
Publisher | : SAGE |
Total Pages | : 225 |
Release | : 2018-12-03 |
Genre | : Business & Economics |
ISBN | : 1526457334 |
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author | : Delbert J. Duncan |
Publisher | : |
Total Pages | : 736 |
Release | : 1972 |
Genre | : Retail trade |
ISBN | : |
Author | : R.A. Church |
Publisher | : Routledge |
Total Pages | : 170 |
Release | : 2004-08-02 |
Genre | : Business & Economics |
ISBN | : 1135761612 |
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author | : Delbert J. Duncan |
Publisher | : |
Total Pages | : 752 |
Release | : 1977 |
Genre | : Display of merchandise |
ISBN | : 9780256019261 |