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Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Total Pages: 1892
Release: 2018-12-07
Genre: Psychology
ISBN: 1136676201

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.


The Coding Manual for Qualitative Researchers

The Coding Manual for Qualitative Researchers
Author: Johnny Saldana
Publisher: SAGE
Total Pages: 282
Release: 2009-02-19
Genre: Reference
ISBN: 1446200124

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The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.


This is Your Brain on Music

This is Your Brain on Music
Author: Daniel Levitin
Publisher: Penguin Group
Total Pages: 0
Release: 2019-07-04
Genre: Music
ISBN: 9780241987353

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Using musical examples from Bach to the Beatles, Levitin reveals the role of music in human evolution, shows how our musical preferences begin to form even before we are born and explains why music can offer such an emotional experience. Music is an obsession at the heart of human nature, even more fundamental to our species than language. In This Is Your Brain On Music Levitin offers nothing less than a new way to understand it, and its role in human life


Global Climate Change Impacts in the United States

Global Climate Change Impacts in the United States
Author: U.S. Global Change Research Program
Publisher: Cambridge University Press
Total Pages: 193
Release: 2009-08-24
Genre: Business & Economics
ISBN: 0521144078

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Summarizes the science of climate change and impacts on the United States, for the public and policymakers.


Introduction to Aircraft Flight Mechanics

Introduction to Aircraft Flight Mechanics
Author: Thomas R. Yechout
Publisher: AIAA
Total Pages: 666
Release: 2003
Genre: Aerodynamics
ISBN: 9781600860782

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Based on a 15-year successful approach to teaching aircraft flight mechanics at the US Air Force Academy, this text explains the concepts and derivations of equations for aircraft flight mechanics. It covers aircraft performance, static stability, aircraft dynamics stability and feedback control.


Carbon Black

Carbon Black
Author: Jean-Baptiste Donnet
Publisher: Routledge
Total Pages: 424
Release: 2018-05-04
Genre: Science
ISBN: 135146261X

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The second edition of this reference provides comprehensive examinations of developments in the processing and applications of carbon black, including the use of new analytical tools such as scanning tunnelling microscopy, Fourier transform infrared spectroscopy and inverse gas chromatography.;Completely rewritten and updated by numerous experts in the field to reflect the enormous growth of the field since the publication of the previous edition, Carbon Black: discusses the mechanism of carbon black formation based on recent advances such as the discovery of fullerenes; elucidates micro- and macrostructure morphology and other physical characteristics; outlines the fractal geometry of carbon black as a new approach to characterization; reviews the effect of carbon black on the electrical and thermal conductivity of filled polymers; delineates the applications of carbon black in elastomers, plastics, and zerographic toners; and surveys possible health consequences of exposure to carbon black.;With over 1200 literature citations, tables, and figures, this resource is intended for physical, polymer, surface and colloid chemists; chemical and plastics engineers; spectroscopists; materials scientists; occupational safety and health physicians; and upper-level undergraduate and graduate students in these disciplines.


Fundamentals of Nursing (Book Only)

Fundamentals of Nursing (Book Only)
Author: Sue Carter DeLaune
Publisher: Cengage Learning
Total Pages: 0
Release: 2010-02-18
Genre: Nursing
ISBN: 9781111319465

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