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Author | : Tom Altstiel |
Publisher | : SAGE Publications |
Total Pages | : 764 |
Release | : 2015-12-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506315402 |
Download Advertising Creative Book in PDF, ePub and Kindle
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author | : Simon Veksner |
Publisher | : Laurence King Publishing |
Total Pages | : 417 |
Release | : 2010-05-17 |
Genre | : Art |
ISBN | : 1780675232 |
Download How to Make It as an Advertising Creative Book in PDF, ePub and Kindle
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
Author | : Mario Pricken |
Publisher | : |
Total Pages | : 263 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780500284766 |
Download Creative Advertising Book in PDF, ePub and Kindle
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Author | : Bonnie L. Drewniany |
Publisher | : Wadsworth Publishing Company |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Advertising |
ISBN | : 9780495096207 |
Download Creative Strategy in Advertising Book in PDF, ePub and Kindle
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Author | : Ken Burtenshaw |
Publisher | : Bloomsbury Publishing |
Total Pages | : 184 |
Release | : 2011-09-19 |
Genre | : Design |
ISBN | : 2940447187 |
Download The Fundamentals of Creative Advertising Book in PDF, ePub and Kindle
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Author | : Margo Berman |
Publisher | : Rowman & Littlefield |
Total Pages | : 256 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780742555518 |
Download The Brains Behind Great Ad Campaigns Book in PDF, ePub and Kindle
Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
Author | : Sandra E. Moriarty |
Publisher | : Prentice Hall |
Total Pages | : 456 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : |
Download Creative Advertising Book in PDF, ePub and Kindle
A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.
Author | : Tony Antin |
Publisher | : |
Total Pages | : 264 |
Release | : 1993-02-15 |
Genre | : Business & Economics |
ISBN | : |
Download Great Print Advertising Book in PDF, ePub and Kindle
The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.
Author | : Robin Landa |
Publisher | : John Wiley & Sons |
Total Pages | : 745 |
Release | : 2016-11-08 |
Genre | : Design |
ISBN | : 111897106X |
Download Advertising by Design Book in PDF, ePub and Kindle
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
Author | : Andy Law |
Publisher | : Wiley-Interscience |
Total Pages | : 304 |
Release | : 1999-07-15 |
Genre | : Business & Economics |
ISBN | : |
Download Creative Company Book in PDF, ePub and Kindle
In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.