Advertising And The Transformation Of Screen Cultures PDF Download
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| Author | : DR. Bo Florin |
| Publisher | : Film Culture in Transition |
| Total Pages | : 388 |
| Release | : 2021-07 |
| Genre | : |
| ISBN | : 9789462989153 |
Download Advertising Transformation Screen Cult Book in PDF, ePub and Kindle
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
| Author | : Ruth Knepel |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : |
| ISBN | : |
Download Bo Florin, Patrick Vonderau, Yvonne Zimmermann: Advertising and the Transformation of Screen Cultures Book in PDF, ePub and Kindle
| Author | : Richard Butsch |
| Publisher | : John Wiley & Sons |
| Total Pages | : 308 |
| Release | : 2019-05-10 |
| Genre | : Performing Arts |
| ISBN | : 1509535861 |
Download Screen Culture Book in PDF, ePub and Kindle
In this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally – from film and television to computers and smart phones – as they have evolved through the twentieth and twenty-first centuries. Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures. Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.
| Author | : Toine van den Hoogen |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 175 |
| Release | : 2024-04-23 |
| Genre | : History |
| ISBN | : 1036402843 |
Download Public Theology and the Importance of Visual Culture Book in PDF, ePub and Kindle
This book asserts the importance of conducting research on visual culture phenomena in public theology. As we increasingly communicate and express our social and cultural identities through images in today’s culture and economy, visual culture has become a burgeoning area of study and research in many academic institutions. In light of this, public theology must engage with this complex field. The concept of iconicity is raising fresh inquiries within the realm of public theology, which is already rife with hermeneutic concerns. These questions must be revisited, as images compel us to reassess our ongoing approach to the interpretation of religion. The potency of images is an uncharted and potent force, propelling public theology towards a future that is yet to be discovered.
| Author | : Paul Grainge |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 309 |
| Release | : 2019-07-25 |
| Genre | : Performing Arts |
| ISBN | : 1838715568 |
Download Ephemeral Media Book in PDF, ePub and Kindle
Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
| Author | : Patrick Vonderau |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 562 |
| Release | : 2019-07-25 |
| Genre | : Performing Arts |
| ISBN | : 1838715819 |
Download Films that Sell Book in PDF, ePub and Kindle
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
| Author | : John Fullerton |
| Publisher | : Indiana University Press |
| Total Pages | : 362 |
| Release | : 2004 |
| Genre | : Performing Arts |
| ISBN | : 9780861966455 |
Download Screen Culture Book in PDF, ePub and Kindle
Screen Culture: History and Textuality explores the impact of digital culture on the discipline of film and television studies. Whether the notion of screen culture is used to designate the technological platforms common to present-day digital media, or whether it refers to the support material on which moving images have historically been projected, scanned, or displayed, the 15 previously unpublished essays included here are primarily concerned with the intermedial appraisal of film, television, and digital culture. Contributors are Richard Abel, William Boddy, Ben Brewster, John Fullerton, Douglas Gomery, Alison Griffiths, Vreni Hockenjos, Jan Holmberg, Arne Lunde, Peter Lunenfeld, Charles Musser, Jan Olsson, Barry Salt, Michele L. Torre, William Uricchio, and Malin Wahlberg. Stockholm Studies in Cinema series Distributed for John Libbey Publishing
| Author | : Paul McDonald |
| Publisher | : Routledge |
| Total Pages | : 709 |
| Release | : 2021-10-04 |
| Genre | : Social Science |
| ISBN | : 1000451852 |
Download The Routledge Companion to Media Industries Book in PDF, ePub and Kindle
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com
| Author | : Rista Ihwanny |
| Publisher | : Springer Nature |
| Total Pages | : 285 |
| Release | : 2024 |
| Genre | : Electronic books |
| ISBN | : 9464633905 |
Download Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023) Book in PDF, ePub and Kindle
| Author | : Gregory A. Waller |
| Publisher | : Univ of California Press |
| Total Pages | : 320 |
| Release | : 2023-04-11 |
| Genre | : Social Science |
| ISBN | : 0520391519 |
Download Beyond the Movie Theater Book in PDF, ePub and Kindle
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.
