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Author | : Gerard J. Tellis |
Publisher | : Prentice Hall |
Total Pages | : 528 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author | : Gerard J. Tellis |
Publisher | : Prentice Hall |
Total Pages | : 528 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
Download Advertising and Sales Promotion Strategy Book in PDF, ePub and Kindle
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author | : Dr. Saibal Roy |
Publisher | : Sankalp Publication |
Total Pages | : 246 |
Release | : |
Genre | : Business & Economics |
ISBN | : 8194556449 |
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New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.
Author | : S H H Kazmi |
Publisher | : Excel Books India |
Total Pages | : 682 |
Release | : 2008-04-30 |
Genre | : Business & Economics |
ISBN | : 9788174466396 |
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Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author | : |
Publisher | : Nirali Prakashan |
Total Pages | : 118 |
Release | : 1969 |
Genre | : Advertising |
ISBN | : 9788185790794 |
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Author | : S. H. H. Kazmi |
Publisher | : |
Total Pages | : 580 |
Release | : 2002-08-01 |
Genre | : Advertising |
ISBN | : 9788174462596 |
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Author | : Dr. Bhuwan Gupta |
Publisher | : Vandana Publications |
Total Pages | : 137 |
Release | : |
Genre | : Business & Economics |
ISBN | : 8193788796 |
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Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.
Author | : Richard E. Stanley |
Publisher | : Prentice Hall |
Total Pages | : 426 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : 9780137308958 |
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Author | : Pankhuri Bhagat |
Publisher | : SBPD Publishing House |
Total Pages | : 170 |
Release | : 2020-06-11 |
Genre | : Business & Economics |
ISBN | : 9350472333 |
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Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945
Author | : Don E. Schultz |
Publisher | : N T C Business Books |
Total Pages | : 520 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : |
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Includes index