Advanced Introduction To Consumer Behavior Analysis PDF Download
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Author | : Gordon Foxall |
Publisher | : Edward Elgar Publishing |
Total Pages | : 160 |
Release | : 2017-05-26 |
Genre | : |
ISBN | : 1784716936 |
Download Advanced Introduction to Consumer Behavior Analysis Book in PDF, ePub and Kindle
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Author | : Gordon R. Foxall |
Publisher | : Routledge |
Total Pages | : 728 |
Release | : 2015-08-20 |
Genre | : Business & Economics |
ISBN | : 1317913450 |
Download The Routledge Companion to Consumer Behavior Analysis Book in PDF, ePub and Kindle
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author | : H. K. Baker |
Publisher | : Edward Elgar Publishing |
Total Pages | : 176 |
Release | : 2023-07-01 |
Genre | : Business & Economics |
ISBN | : 180220699X |
Download Advanced Introduction to Behavioral Finance Book in PDF, ePub and Kindle
Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the discipline and provide a useful differentiation between behavioral finance and standard finance.
Author | : Robert J. Brent |
Publisher | : Edward Elgar Publishing |
Total Pages | : 160 |
Release | : 2017-10-27 |
Genre | : Cost effectiveness |
ISBN | : 1785361767 |
Download Advanced Introduction to Cost–Benefit Analysis Book in PDF, ePub and Kindle
This concise yet comprehensive introduction aims to outline the core principles of Cost–Benefit Analysis (CBA), laying them out in an accessible manner with minimum technical detail. The applied nature of the subject is emphasized by showing how each of the principles is applied to an actual public policy intervention, covering transport, education, health and the environment. Robert Brent demonstrates how economic efficiency and equity can be combined as social objectives to help determine decisions that can increase satisfaction for all.
Author | : John F. Tomer |
Publisher | : Edward Elgar Publishing |
Total Pages | : 192 |
Release | : 2017-09-29 |
Genre | : Economics |
ISBN | : 1784719927 |
Download Advanced Introduction to Behavioral Economics Book in PDF, ePub and Kindle
Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.
Author | : Donald A. Hantula |
Publisher | : Routledge |
Total Pages | : 266 |
Release | : 2014-01-21 |
Genre | : Business & Economics |
ISBN | : 1317850769 |
Download Consumer Behavior Analysis Book in PDF, ePub and Kindle
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author | : Gordon R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 235 |
Release | : 2024-03-12 |
Genre | : Business & Economics |
ISBN | : 1040002552 |
Download The Continuum of Consumer Choice Book in PDF, ePub and Kindle
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.
Author | : Fidler, David P. |
Publisher | : Edward Elgar Publishing |
Total Pages | : 192 |
Release | : 2022-06-07 |
Genre | : Law |
ISBN | : 1800883358 |
Download Advanced Introduction to Cybersecurity Law Book in PDF, ePub and Kindle
This succinct Advanced Introduction delivers insights into the pressing technological, political, and legal challenges of cybersecurity. Exploring cybersecurity threats on both a national and global scale, it provides guidance on how countries use domestic and international law to counter crime, terrorism, espionage, and armed conflict in cyberspace.
Author | : Gordon Foxall |
Publisher | : Academic Press |
Total Pages | : 311 |
Release | : 2020-04-10 |
Genre | : Psychology |
ISBN | : 0128145854 |
Download Intentional Behaviorism Book in PDF, ePub and Kindle
Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies. Integrates research in behavioral economics, decision-making, cognitive psychology, and consumer psychology. Offers readers an interdisciplinary look at intentionality and intentional explanations. Proposes a theory of intentional behaviorism to explain economic behavior, consumer choice, and other decision-making. Examines the methodologies of philosophers of mind such as Dennett and Searle.
Author | : Hazen, Thomas L. |
Publisher | : Edward Elgar Publishing |
Total Pages | : 192 |
Release | : 2022-05-13 |
Genre | : Law |
ISBN | : 1802206256 |
Download Advanced Introduction to U.S. Federal Securities Law Book in PDF, ePub and Kindle
Answering the key question of whether there is an obligation for States to define and enact sound climate policies in order to avoid the impacts of global warming, this timely book provides expert analysis on recent global climate cases, assessing not only the plaintiffs’ claims but also the legal reasoning put forward by the courts.