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When Ads Work

When Ads Work
Author: David M Jones
Publisher: Routledge
Total Pages: 200
Release: 2015-03-26
Genre: Business & Economics
ISBN: 1317452119

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The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.


When Ads Work

When Ads Work
Author: John Philip Jones
Publisher: M.E. Sharpe
Total Pages: 236
Release: 2006-10-12
Genre: Business & Economics
ISBN: 9780765636300

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The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.


Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies
Author: Amy Porterfield
Publisher: John Wiley & Sons
Total Pages: 788
Release: 2012-12-05
Genre: Business & Economics
ISBN: 1118466802

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Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.


Campaigning for Hearts and Minds

Campaigning for Hearts and Minds
Author: Ted Brader
Publisher: University of Chicago Press
Total Pages: 297
Release: 2020-07-08
Genre: Political Science
ISBN: 022678830X

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It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.


Ogilvy on Advertising

Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
Total Pages: 613
Release: 2013-09-11
Genre: Social Science
ISBN: 0804170053

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.


Facebook Advertising

Facebook Advertising
Author: Jeremy Preace
Publisher:
Total Pages: 172
Release: 2019-11-15
Genre:
ISBN: 9781708719784

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Are you looking for the best strategy on Facebook to promote your business? Do you want increase your income using Facebook marketing campaign? Do you want avoid common mistake and discover the ultimate secrets on Facebook? This is the complete guide for Facebook advertising ! Almost around a decade ago, television and print were considered to be the main modes of marketing and getting the message across to the consumer. With the advent of Facebook marketing in recent years, the competitive landscape has majorly changed. Companies now use Facebook as the main mode of communication between them and the consumer due to the many advantages that it offers to them. This change has mainly happened due to the rise of social media usage and the effect that it has on consumers. People use Facebook excessively in the modern age, more so to connect with other people. However, as the usage of Facebook has increased tremendously, marketers have noticed that it allows them to reach consumers in a much better way - a way that is more engaging than conventional media. Facebook marketing not only allows marketers to get their messages across effectively but also allows them to form personalized connections with consumers. People share a lot of their experiences with a specific product or service on Facebook, which eventually does not only stay restricted to them but reaches a much larger and wider audience by the use of the social networks of those very people. People also share a lot of reviews, advice, warnings, and tips on social media that marketers can use to their advantage. This gives other people a lot of validation before choosing to buy a product or service. With conventional media, this was not really possible. In addition to that, it is also of importance to note that it is much easier to reach a target audience through Facebook than it is to make a mark through conventional mediums. Statistics show that on an everyday basis, almost 684,478 pieces of content are shared on Facebook. This is a huge amount of data if you look at it closely. With this much amount of data circulating the internet every single day, marketers can make use of this, and they are absolutely doing so in the modern era. With a lot of filtering out of information and customization being available on Facebook, consumers also trust Facebook advertising way more than they trust other mediums. On Facebook, advertising does not only happen through the companies or company representatives but also through opinion leaders and other customers. Word of mouth is known to be a very strong and trusted medium of marketing and Facebook marketing does a very good job of generating word of mouth. This guide will focus on the following: Everything about Facebook Pages Marketing is a two-way street Pre-selling your audience Sales Funnel Improve, Test, Grow, and Monetize Analyzing and Retargeting Scheduling Maximizing Organic Reach on Facebook Using the Pixel to improve Ad Targeting Common mistakes and How to Avoid Them... AND MORE!!! Facebook marketing can help a business achieve its goals by targeting the right people and by making efforts to market in the right kind of way. By making use of all that this book has to offer, you will be able to market effectively using Facebook. Don't lose this opportunity, get your copy of this book !


Breakthrough Advertising

Breakthrough Advertising
Author: Eugene Schwartz
Publisher:
Total Pages:
Release: 2017-04-15
Genre:
ISBN: 9780998503509

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How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money

How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money
Author: Classic Business Bookshelf
Publisher:
Total Pages: 286
Release: 2010-10
Genre: Business & Economics
ISBN: 9781608425600

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The Real "Mad Men" of Madison Avenue Reveal Their Best 460 Advertising Secrets Today, people are being bombarded with advertising wherever they are. These days, it's harder than ever to get their attention and get them to take action. But, believe it or not, things are a lot better now than they used to be... Fifty years ago, many of the aspects of advertising we take for granted today, such as online demographic research and high-tech graphic design, didn't exist. Every aspect of advertising was a lot more work. And testing ads like we do today was impossible. Tracking the effectiveness of a campaign was done by hand...if it could be done at all. Because of this, it was a time when... Advertising Had to Work...the First Time The new technology we have in this industry is great, but we've been spoiled...and it's caused us to get lazy. We've forgotten the fundamentals and lessons learned by the men and women who came before us...and we're leaving money on the table because of it. This book is your key to stop being distracted by technology and start getting back to the time-tested advertising methods that work. Within this book, you'll learn: - The Most Important Factor in a Successful Sales Promotion (Miss this and you'll lose money on your campaign ) - How to Activate Curiosity in Prospects...So They Can't Say No to Your Offer - Why "Good Taste" Always Increases Sales - How to Use the "Dynamic Catalyst" of Advertising to Outsell Your Competition (Even in a Competitive Market ) - How to Quickly and Thoroughly Understand a Buyer's Problem...and Give Them The Best Solution - How Changing Your Advertising from Safe to "Seductive" Will Increase Sales This book covers everything you need to know about the business of advertising with 460 "secrets" given by 23 advertising veterans who have seen it all and know what gets people to buy. The information within this book will help you succeed in advertising, regardless of what you're selling (or the economy you'll selling in). If you want to make your mark in the world of advertising, get this book


Twitter Power

Twitter Power
Author: Joel Comm
Publisher: John Wiley & Sons
Total Pages: 273
Release: 2009-03-03
Genre: Business & Economics
ISBN: 0470486074

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Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.