Adland PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Adland PDF full book. Access full book title Adland.

Adland

Adland
Author: Mark Tungate
Publisher: Kogan Page Publishers
Total Pages: 270
Release: 2013-07-03
Genre: Business & Economics
ISBN: 0749464321

Download Adland Book in PDF, ePub and Kindle

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.


Adland

Adland
Author: Mark Tungate
Publisher: Kogan Page Publishers
Total Pages: 316
Release: 2007
Genre: Business & Economics
ISBN: 9780749448370

Download Adland Book in PDF, ePub and Kindle

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.


Digital Dawn in Adland

Digital Dawn in Adland
Author: Robert Crawford
Publisher: Routledge
Total Pages: 179
Release: 2021-06-16
Genre: Business & Economics
ISBN: 0429686005

Download Digital Dawn in Adland Book in PDF, ePub and Kindle

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.


Adland

Adland
Author: James P. Othmer
Publisher: Anchor
Total Pages: 337
Release: 2009-09-15
Genre: Business & Economics
ISBN: 038553213X

Download Adland Book in PDF, ePub and Kindle

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.


The Pacific

The Pacific
Author:
Publisher:
Total Pages: 432
Release: 1908
Genre: California
ISBN:

Download The Pacific Book in PDF, ePub and Kindle


Copygirl

Copygirl
Author: Anna Mitchael
Publisher: Penguin
Total Pages: 321
Release: 2015-10-06
Genre: Fiction
ISBN: 0698195191

Download Copygirl Book in PDF, ePub and Kindle

“A high-octane, electric look at Madison Avenue craziness from a pair who’ve been there and done that.”—Publishers Weekly One woman attempts to beat the boys club at their own game in this wickedly funny novel that is both a takedown of the advertising industry and an inspiring story about breaking through the glass ceiling. Twenty-something copywriter Kay Carlson has landed her dream job at the top ad agency in New York City, but it turns out life at the edgiest shop in town is less “Lean in” and more #MeToo. Talent and hard work don’t count as much as winning the approval of her hotshot creative director, Elliott, whose idea of team-building is bullying his boy tribe to tag along to the strip club. Meanwhile, Kay is stuck at the office penning puns for the cat food account none of the cool kids will touch. When the agency's biggest client threatens to fire them, Kay realizes her job will be first on the chopping block if she doesn't find a way to outshine the old regime. Winning another account will require all her creativity and strength, but can Kay find the confidence to risk it all so she can rewrite the rules from the corner office? Or will she be on the first bus back to Jersey, too washed up to write copy for the phone book?


Fashion Brands

Fashion Brands
Author: Mark Tungate
Publisher: Kogan Page Publishers
Total Pages: 284
Release: 2005
Genre: Business & Economics
ISBN: 9780749442996

Download Fashion Brands Book in PDF, ePub and Kindle

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.