Achieving Business Competitiveness In A Digital Environment PDF Download
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| Author | : Tereza Semerádová |
| Publisher | : Springer Nature |
| Total Pages | : 247 |
| Release | : 2022-01-22 |
| Genre | : Business & Economics |
| ISBN | : 3030931315 |
Download Achieving Business Competitiveness in a Digital Environment Book in PDF, ePub and Kindle
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
| Author | : Carvalho, Luísa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 609 |
| Release | : 2018-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1522563083 |
Download Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book in PDF, ePub and Kindle
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
| Author | : Amit Basu |
| Publisher | : Springer Nature |
| Total Pages | : 236 |
| Release | : 2023-05-16 |
| Genre | : Business & Economics |
| ISBN | : 3031234405 |
Download Competitive Digital Innovation Book in PDF, ePub and Kindle
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets.
| Author | : Yanamandra, Ramakrishna |
| Publisher | : IGI Global |
| Total Pages | : 668 |
| Release | : 2023-08-07 |
| Genre | : Business & Economics |
| ISBN | : 1668487829 |
Download Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention Book in PDF, ePub and Kindle
The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Ade Gafar Abdullah |
| Publisher | : Routledge |
| Total Pages | : 325 |
| Release | : 2019-07-09 |
| Genre | : Business & Economics |
| ISBN | : 042951123X |
Download Global Competitiveness: Business Transformation in the Digital Era Book in PDF, ePub and Kindle
The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.
| Author | : Mohammed El Amine Abdelli |
| Publisher | : Taylor & Francis |
| Total Pages | : 205 |
| Release | : 2023-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1000935663 |
Download Competitive Advantage, Strategy and Innovation in Africa Book in PDF, ePub and Kindle
The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the companies and helps in achieving the sustainable development. This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation. The book highlights the strategies in global decisions related to changing business models and processes in the innovation era. The contributions by authors take readers through emerging trends in innovation that can support managers in making more strategic decisions, while reducing reconciliation and report preparation. In a hyper-competitive environment, this book will assist researchers and management practitioners in appreciating new strategic sources. Radical strategies and competitive innovation, sustainable development, competitiveness, SMEs, direct and indirect investment, delocalization of businesses, and value creation will all be discussed in depth. Overall, this volume will help readers understand the importance of real-time smart business sources to gain a competitive advantage. Competitive Advantage, Strategy and Innovation in Africa provides essential information on contemporary issues and challenges in management and change strategies. It will serve as a reference for academicians, researchers, and practitioners interested in the rapid transformation in the management sector due to technological advancement and high competition between companies.
| Author | : Peter Weill |
| Publisher | : Harvard Business Press |
| Total Pages | : 256 |
| Release | : 2018-04-17 |
| Genre | : Business & Economics |
| ISBN | : 163369271X |
Download What's Your Digital Business Model? Book in PDF, ePub and Kindle
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
| Author | : Daidj, Nabyla |
| Publisher | : IGI Global |
| Total Pages | : 399 |
| Release | : 2014-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466665149 |
Download Developing Strategic Business Models and Competitive Advantage in the Digital Sector Book in PDF, ePub and Kindle
Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
| Author | : Ali Emrouznejad |
| Publisher | : Springer Nature |
| Total Pages | : 399 |
| Release | : |
| Genre | : |
| ISBN | : 3031615891 |
Download Business Analytics and Decision Making in Practice Book in PDF, ePub and Kindle
