Achieve Brand Integrity!
Author | : Gregg Lederman |
Publisher | : Brand Integrity |
Total Pages | : 121 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0979587506 |
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Author | : Gregg Lederman |
Publisher | : Brand Integrity |
Total Pages | : 121 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0979587506 |
Author | : Nathalie Laidler-Kylander |
Publisher | : John Wiley & Sons |
Total Pages | : 229 |
Release | : 2013-11-08 |
Genre | : Business & Economics |
ISBN | : 1118573404 |
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author | : Richard S. Post |
Publisher | : McGraw Hill Professional |
Total Pages | : 332 |
Release | : 2007-11-02 |
Genre | : Business & Economics |
ISBN | : 0071595341 |
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Author | : Richard S. Post |
Publisher | : Tata McGraw-Hill Education |
Total Pages | : 0 |
Release | : 2000 |
Genre | : |
ISBN | : 9780070229525 |
Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.
Author | : Nicholas Ind |
Publisher | : Kogan Page Publishers |
Total Pages | : 262 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780749443993 |
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Author | : Gregg Lederman |
Publisher | : |
Total Pages | : |
Release | : 2018-10-03 |
Genre | : |
ISBN | : 9780979587542 |
Give people what they CRAVE and good things happen. Overwhelming evidence supports this. In fact, more than eighty years of research provesthe idea that humans have three primary cravings at work that, once fulfilled, make themhappier and more productive. Yet, despite billions of dollars spent to improve employeemotivation, most businesses still suffer from a lack of engagement. In this book, you'll find a field-tested and science-backed pathway to improving engagement and the customer experience, including: The secret to achieving more than 90 percent employee engagement, how to invest 10 Minutes by Friday¿ to become a better leader, and a step-by-step process to master the Ultimate Habit¿ for accelerating business results. You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!
Author | : Gregg Lederman |
Publisher | : |
Total Pages | : 0 |
Release | : 2007-06-06 |
Genre | : |
ISBN | : 9780979587559 |
Author | : Ron Willingham |
Publisher | : Currency |
Total Pages | : 239 |
Release | : 2003-06-17 |
Genre | : Business & Economics |
ISBN | : 0385509561 |
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Author | : Karen Leland |
Publisher | : Entrepreneur Press |
Total Pages | : 224 |
Release | : 2016-06-20 |
Genre | : Business & Economics |
ISBN | : 1613083394 |
A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.
Author | : Ramakrishna, Yanamandra |
Publisher | : IGI Global |
Total Pages | : 726 |
Release | : 2023-04-17 |
Genre | : Business & Economics |
ISBN | : 1668476665 |
Securing a sustainable supply chain is crucial for business and the future of humanity. Intending to lower waste and carbon emissions, businesses are investing more money in sustainability efforts. However, sustainability measures that might save costs, improve forecasting, and optimize business operations are frequently disregarded, especially during the post-pandemic era. The Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy analyzes various approaches and strategies for developing sustainable supply chain capabilities to achieve circular economies; builds and develops models, frameworks, and theoretical concepts by focusing on the role of a sustainable supply chain leading to a circular economy; and provides a platform where new concepts and plans for managing sustainable supply chains in the post-pandemic era with the aid of Industry 4.0 as enablers are discussed. Covering key topics such as tourism, healthcare, transportation, and governance, this major reference work is ideal for industry professionals, government officials, business owners, managers, entrepreneurs, policymakers, scholars, researchers, academicians, instructors, and students.