A Very Short Fairly Interesting And Reasonably Cheap Book About Studying Marketing PDF Download
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| Author | : Jim Blythe |
| Publisher | : SAGE |
| Total Pages | : 200 |
| Release | : 2006-10-18 |
| Genre | : Business & Economics |
| ISBN | : 1446222624 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing Book in PDF, ePub and Kindle
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
| Author | : Chris Carter |
| Publisher | : SAGE |
| Total Pages | : 177 |
| Release | : 2008-09-17 |
| Genre | : Business & Economics |
| ISBN | : 0857029975 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy Book in PDF, ePub and Kindle
′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy′ - André Spicer, Associate Professor of Organisation Studies, Warwick Business School Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy′s key issues and broad debates and introduce them to the latest ideas. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.
| Author | : Jim Blythe |
| Publisher | : SAGE |
| Total Pages | : 154 |
| Release | : 2006-10-18 |
| Genre | : Business & Economics |
| ISBN | : 1847878903 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing Book in PDF, ePub and Kindle
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
| Author | : Ann L Cunliffe |
| Publisher | : SAGE Publications |
| Total Pages | : 169 |
| Release | : 2009-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1412935474 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Book in PDF, ePub and Kindle
`Ann Cunliffe has produced a quite brilliant critical introduction to the study of management. This lucid, innovative and thought-provoking book takes a much needed look at the ethical and philosophical issues facing managers in contemporary organizations. A readable, thoughtful and intelligent book that students will love' - John Hassard, University of Manchester Written to inform, challenge and entertain, this book explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The book covers topics that are central to management, organizational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasizing the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics. A trusted and respected academic who has written widely on management, Ann Cunliffe's book will stretch, surprise and reward undergraduate, postgraduate and MBA students.
| Author | : David Silverman |
| Publisher | : SAGE |
| Total Pages | : 202 |
| Release | : 2013-01-15 |
| Genre | : Social Science |
| ISBN | : 1446289575 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research Book in PDF, ePub and Kindle
The Second Edition of Qualitative Research provides a refreshing introduction to doing and debating qualitative research. The author uses updated content, ranging from photographs to novels and newspaper stories, to demonstrate how getting to grips with qualitative methods means asking ourselves fundamental questions about how we are influenced by contemporary culture. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Undergraduate students who are new to qualitative research and even Postgraduates and Practitioners who want re-assess their current understanding of the field.
| Author | : Emma Bell |
| Publisher | : SAGE |
| Total Pages | : 161 |
| Release | : 2013-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1446294145 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Research Book in PDF, ePub and Kindle
Emma Bell and Richard Thorpe are engaging companions for this journey into the complex world of management research. They provide a stimulating and critical overview of the key theoretical debates on research paradigms and methodologies and relate them to the day to day practice of the research, demystifying the process and providing invaluable insights into the politics and practice of research. Unlike most books about management research, this little book does not present the process as logical, rational and predictable. Instead, it explores the messy and unpredictable nature of management research and the fascinating reasons behind this. In doing so, it will give you the confidence and understanding to experiment and improvise while carrying out your research. Incorporating research tales from within the workplace, Bell and Thorpe have triumphed in bringing you a fun and thought-provoking discourse on management research that you will treasure. An electronic inspection copy is available for instructors.
| Author | : Brad Jackson |
| Publisher | : SAGE Publications |
| Total Pages | : 209 |
| Release | : 2011-05-25 |
| Genre | : Business & Economics |
| ISBN | : 1849207399 |
Download A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership Book in PDF, ePub and Kindle
The first edition of this popular and acclaimed book quickly became a favourite among students for the engaging way in which it guided them through the cacophony of competing perspectives and models of leadership. This new edition includes an expanded discussion of hot topics like followership, gender, ethics, authenticity and leadership and the arts set against the backdrop of the global financial crisis. In teaching you how to critically appraise and work with leadership theories rather than faithfully accept them, this book will not merely make you a better student of leadership; it could make you a better leader too.
| Author | : Christopher Grey |
| Publisher | : SAGE |
| Total Pages | : 210 |
| Release | : 2008-12-09 |
| Genre | : Social Science |
| ISBN | : 1446241149 |
Download A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations Book in PDF, ePub and Kindle
Relevant across a range of management courses, the Second Edition of A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations offers students a lively, focused and challenging discussion of classical and current ideas about organizations and their management. Building on the hugely popular first edition, a new chapter explores the relationship between organization theory and behaviour as it exists today. Chris Grey shies away from the sterility of conventional textbooks, offering students an accessible and palatable overview of the field of organization studies that questions and challenges the traditional literature.
| Author | : Michael J Baker |
| Publisher | : SAGE |
| Total Pages | : 449 |
| Release | : 2010-03-18 |
| Genre | : Business & Economics |
| ISBN | : 1446211045 |
Download Marketing Theory Book in PDF, ePub and Kindle
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
| Author | : Todd Bridgman |
| Publisher | : SAGE |
| Total Pages | : 147 |
| Release | : 2020-11-11 |
| Genre | : Business & Economics |
| ISBN | : 1529738253 |
Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Theory Book in PDF, ePub and Kindle
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. In Management Theory, Todd Bridgman and Stephen Cummings uncover enduring myths about famous theorists, from Adam Smith and Max Weber to Frederick Taylor, Mary Parker Follett, Abraham Maslow and Kurt Lewin. By exploring how these myths became cast as the foundations of management, this accessible and engaging book generates new ways of thinking about what management could be today and in the future. Students can head to YouTube to watch a selection of specially-curated, bitesize videos - 20 Insights on Management Theory - which explain key topics relating to management theory. Lecturers can visit https://study.sagepub.com/bridgman to access a range of PowerPoint slides that can be used in their teaching.
