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| Author | : Charles Dressler Ertle |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 1967 |
| Genre | : Communication |
| ISBN | : |
| Author | : American Forensic Association |
| Publisher | : |
| Total Pages | : 582 |
| Release | : 1972 |
| Genre | : Debates and debating |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 386 |
| Release | : 1971 |
| Genre | : Communication |
| ISBN | : |
| Author | : Elliott McGinnies |
| Publisher | : |
| Total Pages | : 26 |
| Release | : 1963 |
| Genre | : |
| ISBN | : |
Contents: Development of Experimental Materials The Issues Measuring Instruments Persuasive Communications Translation Design of the Experiments Generalization of Attitude Change Primacy-Recency Effects One-Sided versus Two-Sided Argumentation (Cuban Issue) Hearing versus Reading a Persuasive Communica tion One-Side versus Two-Sided Argumentation (Nuclear Submarine Issue) Group Discussion as a Factor in Persuasion Emotionality and Attitude Change Concluding Observations.
| Author | : Sotira Krousti-Theophanous |
| Publisher | : |
| Total Pages | : 162 |
| Release | : 1983 |
| Genre | : College students |
| ISBN | : |
| Author | : Meggie Mapes |
| Publisher | : |
| Total Pages | : |
| Release | : 2019 |
| Genre | : Sociology |
| ISBN | : |
| Author | : Elliott McGinnies |
| Publisher | : |
| Total Pages | : 86 |
| Release | : 1963 |
| Genre | : Attitude change |
| ISBN | : |
| Author | : James A. Jaksa |
| Publisher | : |
| Total Pages | : 386 |
| Release | : 1963 |
| Genre | : Oratory |
| ISBN | : |
| Author | : Aristotle |
| Publisher | : Arcturus Publishing |
| Total Pages | : 293 |
| Release | : 2020-10-16 |
| Genre | : Philosophy |
| ISBN | : 1398805815 |
'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
| Author | : James C. McCroskey |
| Publisher | : |
| Total Pages | : 388 |
| Release | : 1966 |
| Genre | : Communication |
| ISBN | : |
