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| Author | : Michael White |
| Publisher | : World Trade Press |
| Total Pages | : 187 |
| Release | : 2009 |
| Genre | : Business failures |
| ISBN | : 160780008X |
| Author | : Michael White |
| Publisher | : Librix.eu |
| Total Pages | : 188 |
| Release | : 2009 |
| Genre | : |
| ISBN | : 8073997517 |
| Author | : Charles Mitchell |
| Publisher | : |
| Total Pages | : 192 |
| Release | : 2001-08 |
| Genre | : Business failures |
| ISBN | : 9781885073600 |
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 1999 |
| Genre | : |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
| Genre | : |
| ISBN | : 9788126912513 |
| Author | : Michael D. White |
| Publisher | : Laxmi Publications, Ltd. |
| Total Pages | : 192 |
| Release | : 2010 |
| Genre | : Business failures |
| ISBN | : 9788131807590 |
| Author | : Jeffrey E. Curry |
| Publisher | : World Trade Press |
| Total Pages | : 192 |
| Release | : 2009 |
| Genre | : Export marketing |
| ISBN | : 1607800071 |
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
| Author | : David A. Ricks |
| Publisher | : Wiley |
| Total Pages | : 190 |
| Release | : 1993-06-14 |
| Genre | : Business & Economics |
| ISBN | : 9781557864147 |
The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.
| Author | : Edward G. Hinkelman |
| Publisher | : |
| Total Pages | : 424 |
| Release | : 1999 |
| Genre | : Commerce |
| ISBN | : |
The new edition is 128 pages longer and 1/2 inch wider. There are now 12 key appendices.
| Author | : Zalfa Laili Hamzah |
| Publisher | : Partridge Publishing Singapore |
| Total Pages | : 98 |
| Release | : 2020-12-21 |
| Genre | : Business & Economics |
| ISBN | : 1543761801 |
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
