A Primer For Integrated Marketing Communications PDF Download
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Author | : Philip J. Kitchen |
Publisher | : Psychology Press |
Total Pages | : 208 |
Release | : 2004 |
Genre | : Communication in marketing |
ISBN | : 0415314216 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author | : Philip Kitchen |
Publisher | : Routledge |
Total Pages | : 208 |
Release | : 2004-08-02 |
Genre | : Business & Economics |
ISBN | : 1134380836 |
Download A Primer for Integrated Marketing Communications Book in PDF, ePub and Kindle
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author | : Philip Kitchen |
Publisher | : Routledge |
Total Pages | : 208 |
Release | : 2004-08-02 |
Genre | : Business & Economics |
ISBN | : 1134380844 |
Download A Primer for Integrated Marketing Communications Book in PDF, ePub and Kindle
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author | : Norman Clark |
Publisher | : |
Total Pages | : 428 |
Release | : 2006-03-01 |
Genre | : Business & Economics |
ISBN | : 9781420887181 |
Download Fitting in the 4th P! Book in PDF, ePub and Kindle
Author | : Joseph Fernandez |
Publisher | : SAGE |
Total Pages | : 290 |
Release | : 2004-12-08 |
Genre | : Business & Economics |
ISBN | : 9780761997467 |
Download Corporate Communications Book in PDF, ePub and Kindle
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2000 |
Genre | : |
ISBN | : |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Author | : Philip Kitchen |
Publisher | : Routledge |
Total Pages | : 300 |
Release | : 2020-08-26 |
Genre | : Business & Economics |
ISBN | : 1000143260 |
Download A Reader in Marketing Communications Book in PDF, ePub and Kindle
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Author | : Philip J. Kitchen |
Publisher | : Psychology Press |
Total Pages | : 216 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780415314206 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Author | : Don Schultz |
Publisher | : Routledge |
Total Pages | : 179 |
Release | : 2013-12-16 |
Genre | : Business & Economics |
ISBN | : 1317979605 |
Download The Evolution of Integrated Marketing Communications Book in PDF, ePub and Kindle
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Author | : Don E. Schultz |
Publisher | : McGraw Hill Professional |
Total Pages | : 252 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780844233635 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
How can companies resolve "turf battles" and combat fears of budget loss? How should the different players - agencies and suppliers - be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable? Extensive-examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs.