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| Author | : Catherine Bailey |
| Publisher | : |
| Total Pages | : |
| Release | : 2017-07-31 |
| Genre | : |
| ISBN | : 9781911035176 |
This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.
| Author | : CATHERINE. INGRAM BAILEY (JENNET.) |
| Publisher | : |
| Total Pages | : 214 |
| Release | : 2018-04-05 |
| Genre | : |
| ISBN | : 9781911035954 |
Those lawyers lacking marketing expertise and operating with modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR.
| Author | : James A. Durham |
| Publisher | : American Bar Association |
| Total Pages | : 332 |
| Release | : 2004 |
| Genre | : Law |
| ISBN | : 9781590313558 |
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
| Author | : Gregory H. Siskind |
| Publisher | : American Bar Association |
| Total Pages | : 204 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318768 |
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
| Author | : Mark Oglesby |
| Publisher | : Routledge |
| Total Pages | : 238 |
| Release | : 2013-03-04 |
| Genre | : Law |
| ISBN | : 1136913815 |
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
| Author | : Catherine Alman MacDonagh |
| Publisher | : American Bar Association |
| Total Pages | : 66 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318331 |
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
| Author | : |
| Publisher | : |
| Total Pages | : 76 |
| Release | : 1985 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Jennifer J. Rose |
| Publisher | : American Bar Association |
| Total Pages | : 292 |
| Release | : 2005 |
| Genre | : Lawyers |
| ISBN | : 159031526X |
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
| Author | : David Bitton |
| Publisher | : |
| Total Pages | : 262 |
| Release | : 2018-02-20 |
| Genre | : |
| ISBN | : 9781985211285 |
In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
| Author | : Ann M. Guinn |
| Publisher | : American Bar Association |
| Total Pages | : 234 |
| Release | : 2010 |
| Genre | : Law |
| ISBN | : 9781604427899 |
Small firm lawyers often get caught in the crossfire of practicing law and managing a business all at the same time. Commitments and interests levels may weigh more heavily on defending the freedoms guaranteed in the U.S. Constitution vs. calculating overtime pay for staff. They may be more interested in ensuring our legal system works, but not so interested in developing marketing strategies to attract new business.
