A Manager's Guide to Designing a Social Media Strategy
| Author | : Ines Mergel |
| Publisher | : |
| Total Pages | : |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
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Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Managers Guide To Designing A Social Media Strategy PDF full book. Access full book title A Managers Guide To Designing A Social Media Strategy.
Maximize Your Social
| Author | : Neal Schaffer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2013-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1118756681 |
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Social Media Strategies for Professionals and Their Firms
| Author | : Michelle Golden |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2010-11-17 |
| Genre | : Business & Economics |
| ISBN | : 0470933917 |
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Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
The Executive's Guide to Enterprise Social Media Strategy
| Author | : Mike Barlow |
| Publisher | : John Wiley & Sons |
| Total Pages | : 229 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1118005236 |
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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
The Social Media Management Handbook
| Author | : Robert Wollan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 352 |
| Release | : 2011-01-04 |
| Genre | : Business & Economics |
| ISBN | : 0470651245 |
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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Manager's Guide to Social Media
| Author | : Scott Klososky |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 209 |
| Release | : 2010-12-24 |
| Genre | : Business & Economics |
| ISBN | : 0071761535 |
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JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques
The Complete Social Media Community Manager's Guide
| Author | : Marty Weintraub |
| Publisher | : John Wiley & Sons |
| Total Pages | : 338 |
| Release | : 2013-01-04 |
| Genre | : Business & Economics |
| ISBN | : 111860542X |
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A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Social Media for Social Good: A How-to Guide for Nonprofits
| Author | : Heather Mansfield |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 289 |
| Release | : 2011-09-30 |
| Genre | : Business & Economics |
| ISBN | : 0071770992 |
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Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
The Ultimate Guide Creating Your Social Media Strategy
| Author | : Jeffrey Martinez |
| Publisher | : Independently Published |
| Total Pages | : 24 |
| Release | : 2018-11-12 |
| Genre | : |
| ISBN | : 9781731178497 |
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This ebook explains everything about how to get started creating your social media marketing strategy for your business. Inside you will find what you need to know to get started. You'll learn why you need to get on it, why it's essential for your business, and how to use social media along with different tools can you used to help you with your social media management and grow your business. A decade ago, building your social media marketing strategy wasn't such a crucial task. As long as you were present and active, you were doing enough and somewhat more than your competitors! But in today's technologically advanced and decentralized world, the same logic isn't applicable anymore. With around 30% of the millennials admitting to the fact that they instead engage with a brand on social once a month, the strategy of mere existence can't work, can it? For that matter, brands and business must wholly invest in their social media marketing strategies for getting the maximum engagement. Or else, you might lose on your potential customers who would have adverse effects on your bottom line. However, we do not want to scare you when it comes to social media marketing, instead provide you with the right steps that would help you create a successful social strategy which would ensure to make your brand stand out. So, let's give you the seven steps that will help you create a winning social media marketing strategy:
Hands-On Social Marketing
| Author | : Nedra Kline Weinreich |
| Publisher | : SAGE Publications |
| Total Pages | : 329 |
| Release | : 2010-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1452223122 |
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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
