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Author | : John Errigo, PhD |
Publisher | : Green Oak Press, LLC |
Total Pages | : 44 |
Release | : 2011-07-19 |
Genre | : Business & Economics |
ISBN | : 1940927048 |
Download A Lean Marketing Revolution Book in PDF, ePub and Kindle
For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, written as, "A Lean Marketing Revolution." A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format. The result is a dynamic and exciting 46 page book which gets to the point rather quickly to drive immediate results, which is quite revolutionary. A Lean Marketing Revolution was released on July 19, 2011. The book topped the bestsellers lists in Amazon's Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.
Author | : John J. Errigo |
Publisher | : |
Total Pages | : 46 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : |
Download A Lean Marketing Revolution Book in PDF, ePub and Kindle
Author | : |
Publisher | : Holistic Org Dev and Traini |
Total Pages | : |
Release | : 2011-07-19 |
Genre | : Business & Economics |
ISBN | : 0123456789 |
Download A Lean Marketing Revolution Book in PDF, ePub and Kindle
Creating Market Share. Results. Effective Strategy. Cash. The 21st Century Business. Obtainable. Timeless. Social Media Marketing. Thinking Outside the Box. Business Development. Generating Customer Interest. Transparency. Sustainable Marketing. Global. Customers. Ethics. Networking. Leading. Simple. Smart. Revolutionary. These are but just a few of the trends and issues facing business owners, organizations, and marketing professionals in the 21st century. This booklet offers practical advice in a simple revolutionary way to get to the point rather quickly; designed to help business owners and individuals better develop their "big idea" into action to drive immediate results.
Author | : Jared R. Fabac |
Publisher | : |
Total Pages | : 207 |
Release | : 2013-07 |
Genre | : Business & Economics |
ISBN | : 1475998473 |
Download The Industrial (Marketing) Revolution Book in PDF, ePub and Kindle
The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to - Transform your marketing for today's audience; - Get found by the buyers you target; - Convert more prospects in shorter time; - Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
Author | : Jeff Gothelf |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 205 |
Release | : 2016-09-12 |
Genre | : Business & Economics |
ISBN | : 1491953578 |
Download Lean UX Book in PDF, ePub and Kindle
UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.
Author | : Paul R. Gamble |
Publisher | : Kogan Page Publishers |
Total Pages | : 328 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780749449803 |
Download Marketing Revolution! Book in PDF, ePub and Kindle
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Author | : Ade Asefeso MCIPS MBA |
Publisher | : AA Global Sourcing Ltd |
Total Pages | : 85 |
Release | : 2013-04-08 |
Genre | : Business & Economics |
ISBN | : 1291379924 |
Download Lean Marketing Book in PDF, ePub and Kindle
The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.
Author | : Mathew Sweezey |
Publisher | : Harvard Business Press |
Total Pages | : 178 |
Release | : 2020-03-24 |
Genre | : Business & Economics |
ISBN | : 1633694038 |
Download The Context Marketing Revolution Book in PDF, ePub and Kindle
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author | : Michael Balle |
Publisher | : McGraw Hill Professional |
Total Pages | : 300 |
Release | : 2017-03-23 |
Genre | : Business & Economics |
ISBN | : 1259860434 |
Download The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth Book in PDF, ePub and Kindle
A groundbreaking and revolutionary book that will transform how lean is understood, practiced, and used within organizations A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. Lean Strategy harnesses that power and delivers a new way of creating value from lean. Leading lean experts address popular misconceptions about the basics of lean/TPS, showing the true purpose of tools, methods, and attitudes that leverage the intelligence of every employee doing the work. You’ll learn how to think—and then act—differently, tapping the power of every person in your organization in a disciplined manner that generates unparalleled, sustainable success that is responsive to today’s most pressing challenges
Author | : Bruce I. Newman |
Publisher | : University of Toronto Press |
Total Pages | : 218 |
Release | : 2016-01-01 |
Genre | : Business & Economics |
ISBN | : 144264799X |
Download The Marketing Revolution in Politics Book in PDF, ePub and Kindle
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.