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| Author | : James A. Durham |
| Publisher | : American Bar Association |
| Total Pages | : 332 |
| Release | : 2004 |
| Genre | : Law |
| ISBN | : 9781590313558 |
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
| Author | : Gregory H. Siskind |
| Publisher | : American Bar Association |
| Total Pages | : 204 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318768 |
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
| Author | : Catherine Alman MacDonagh |
| Publisher | : American Bar Association |
| Total Pages | : 66 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318331 |
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
| Author | : Catherine Bailey |
| Publisher | : |
| Total Pages | : |
| Release | : 2017-07-31 |
| Genre | : |
| ISBN | : 9781911035176 |
This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.
| Author | : Margaret Grisdela |
| Publisher | : Rj Communications |
| Total Pages | : 176 |
| Release | : 2011-05-01 |
| Genre | : Business & Economics |
| ISBN | : 9780979567414 |
Courting Your Clients is a legal marketing book that provides a rainmaking roadmap for lawyers at any point in their career. Attorneys will discover what works and what to avoid in building the right marketing programs for their law firm practice. Powerful business development techniques are described in detail, including how to generate new revenues quickly by marketing to current and past clients; how to build a strategic referral network; how to implement Internet marketing techniques for lead generation; and how to create high visibility speaking and publishing opportunities that attract qualified prospects. A sample attorney marketing plan is included as part of this fact-filled book.
| Author | : David Bitton |
| Publisher | : |
| Total Pages | : 262 |
| Release | : 2018-02-20 |
| Genre | : |
| ISBN | : 9781985211285 |
In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
| Author | : Susan R. Sneider |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Law |
| ISBN | : 9781590317327 |
Leaping from the final pages of Civil War, this is the story that stunned readers, sent shockwaves through the entire Marvel Universe and made news headlines worldwide! And the death of Captain America is only the beginning! In the aftermath of the fabled hero's assassination, Agent 13, Bucky Barnes, the Falcon, Black Widow and Iron Man come together again in a desperate attempt to keep his dream alive. But the collapse of Steve Rogers' dream was merely the first step in the wicked machinations of the Red Skull. Collects Captain America #25-42.
| Author | : Ann M. Guinn |
| Publisher | : American Bar Association |
| Total Pages | : 234 |
| Release | : 2010 |
| Genre | : Law |
| ISBN | : 9781604427899 |
Small firm lawyers often get caught in the crossfire of practicing law and managing a business all at the same time. Commitments and interests levels may weigh more heavily on defending the freedoms guaranteed in the U.S. Constitution vs. calculating overtime pay for staff. They may be more interested in ensuring our legal system works, but not so interested in developing marketing strategies to attract new business.
| Author | : Sally J. Schmidt |
| Publisher | : Law Journal Press |
| Total Pages | : 692 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : 9781588520524 |
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
| Author | : Noah Carmichael |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 100 |
| Release | : 2017-11 |
| Genre | : |
| ISBN | : 9781983472107 |
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
