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| Author | : Alan Charlesworth |
| Publisher | : Lulu.com |
| Total Pages | : 49 |
| Release | : 2009-11-20 |
| Genre | : Business & Economics |
| ISBN | : 1445215845 |
A glossary written as a companion text to my book: Internet Marketing ' a Practical Approach.
| Author | : Alan Charlesworth |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 230 |
| Release | : 2007-03-22 |
| Genre | : Study Aids |
| ISBN | : 135031482X |
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
| Author | : Douglas Downing |
| Publisher | : Barron's Educational Series |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Computer science |
| ISBN | : 9780764100949 |
New edition of a handy, compact (4x7") reference that now contains 2,500-plus computer terms with definitions, hundreds of words and expressions that apply specifically to the Internet, and user- friendly descriptions of programming concepts and various applications. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : Alan Charlesworth |
| Publisher | : Routledge |
| Total Pages | : 367 |
| Release | : 2014-07-25 |
| Genre | : Business & Economics |
| ISBN | : 1135048878 |
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
| Author | : Brenda Clark |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2013-05-22 |
| Genre | : Business & Economics |
| ISBN | : 9781619603431 |
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
| Author | : Avinash Tiwary |
| Publisher | : Partridge Publishing |
| Total Pages | : 184 |
| Release | : 2016-07-30 |
| Genre | : Education |
| ISBN | : 1482872471 |
This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization ;it alsodiscussed the topics much in limelight like programmatic buying, real time bidding, ad exchanges, etc. The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clearing all your doubts and will teach you more, helping to increase your knowledge. Internet, once understood, is a powerful platform to launch ideas, build brands and run successful businesses.If you have a business and aspire to scale it up multi fold, decoding internet is an essential skill and this book is a must have. If you are a marketer, this book willhelp you deepen your understanding of the potent value channel of Internet. Unleash its potential by reading through the book and you will hold the capability of finding new revenue streams and new avenues towards scalability. Even if you are just an avid reader with no digital or marketing background; this book will help you build systematic understanding of Internet marketing, which is clearly the way to go. It can be a very interesting read and definitely a delightful conversation starter.
| Author | : Kristina Halvorson |
| Publisher | : New Riders |
| Total Pages | : 256 |
| Release | : 2012-02-28 |
| Genre | : Computers |
| ISBN | : 0132883244 |
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
| Author | : Richard Gay |
| Publisher | : Oxford University Press |
| Total Pages | : 558 |
| Release | : 2007-03-15 |
| Genre | : Business & Economics |
| ISBN | : 0199265852 |
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
| Author | : Diane Martin |
| Publisher | : |
| Total Pages | : 247 |
| Release | : 2013-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9781292040899 |
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
| Author | : Richard Kissel |
| Publisher | : DIANE Publishing |
| Total Pages | : 211 |
| Release | : 2011-05 |
| Genre | : Computers |
| ISBN | : 1437980090 |
This glossary provides a central resource of definitions most commonly used in Nat. Institute of Standards and Technology (NIST) information security publications and in the Committee for National Security Systems (CNSS) information assurance publications. Each entry in the glossary points to one or more source NIST publications, and/or CNSSI-4009, and/or supplemental sources where appropriate. This is a print on demand edition of an important, hard-to-find publication.
