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A Content Analysis of the Information Content of Over-the-counter Drug Advertising in Magazines

A Content Analysis of the Information Content of Over-the-counter Drug Advertising in Magazines
Author: Shine Lyui
Publisher:
Total Pages:
Release: 2011
Genre:
ISBN:

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ABSTRACT: Consumers in the United States are becoming self-reliant in their selection of medications as many former prescription drugs are now available to the public as over-the-counter medications. Meanwhile, misuse of over-the-counter drugs has also become a major problem affecting people of all ages. Advertising plays a significant role in providing drug information to consumers and influencing consumers' purchase decisions. This study examined the information content of over-the-counter advertisements in magazines and explored educational and promotional content levels. The study employed content analysis to analyze the advertising content. A total of 744 over-the-counter drug advertisements were found in 216 magazine issues over a 3-year period and analyzed using a coding scheme comprising 34 information cues. The findings revealed that, on average, an over-the-counter drug advertisement contained 6.63 information cues. Among the 6.63 cues, 2.82 were educational in nature and 2.70 were promotional in nature. Although no significant differences in the average numbers of educational and promotional cues were found during the 3-year period (i.e., 2008, 2009, and 2010), the interaction between year and type of cue was significant. Significant differences were found in both the usage of different types of educational cues and promotional cues by year, with symptoms/indications being the most frequently used educational cue and tangibles being the most frequently used promotional cue.


Dietary Supplements

Dietary Supplements
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
Total Pages: 32
Release: 1998
Genre: Advertising
ISBN:

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Introducing Communication Research

Introducing Communication Research
Author: Donald Treadwell
Publisher: SAGE
Total Pages: 249
Release: 2011
Genre: Language Arts & Disciplines
ISBN: 1412944570

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Introducing Communication Research is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf. Written in an accessible tone, Introducing Communication Research provides an overview of the research process from start to finish covering both quantitative and qualitative methods, statistics, ethics, measurement, and more.


The Routledge Handbook of Health Communication

The Routledge Handbook of Health Communication
Author: Teresa L. Thompson
Publisher: Routledge
Total Pages: 973
Release: 2011-08-24
Genre: Language Arts & Disciplines
ISBN: 113693166X

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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.


Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century
Author: Mickey Smith
Publisher: CRC Press
Total Pages: 296
Release: 2014-07-30
Genre: Medical
ISBN: 1482203987

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A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!


The Tangled Web They Weave

The Tangled Web They Weave
Author: Ivan L. Preston
Publisher: Univ of Wisconsin Press
Total Pages: 244
Release: 1994
Genre: Business & Economics
ISBN: 9780299141943

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Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."


Sociological Abstracts

Sociological Abstracts
Author: Leo P. Chall
Publisher:
Total Pages: 682
Release: 2004
Genre: Online databases
ISBN:

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CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.