A Conceptual Model Of The Roles Of Price Quality And Intermediary Constructs In Determining Behavioral Intention To Visit A Festival PDF Download
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| Author | : So Yon Lee |
| Publisher | : |
| Total Pages | : |
| Release | : 2006 |
| Genre | : |
| ISBN | : |
Download A Conceptual Model of the Roles of Price, Quality, and Intermediary Constructs in Determining Behavioral Intention to Visit a Festival Book in PDF, ePub and Kindle
A clear understanding of the relationship among three performance indicators (perceived service quality, perceived service value, and satisfaction) would inform tourism businesses and organizations which of these evaluation measures were the most useful indicators of visitors' behavioral intentions. Perceived service quality is a user's judgment about a service's overall excellence or superiority (Berry, Parasuraman and Zeithaml 1988). Perceived service value has been recognized in the past decade as one of the most salient determinants of purchase intention and repeat visitation (Bolton and Drew 1991; Chang and Wildt 1994; Jayanti and Ghosh 1996). Previous studies (Grewal, Monroe and Krishnan 1998; Jayanti and Ghosh 1996; Oh 1999; Sweeney, Soutar and Johnson 1997; Zeithaml 1988) suggested that perceived service value which is defined as a trade-off between visitors' perceptions of the "give" and "get" components of a service (Zeithaml 1988) mediates the influence of perceived price and perceived service quality. Satisfaction is a visitor's affective and evaluative response to the overall product or service experience (Oliver 1997). What visitors receive from their investment (money, time and other resources) on a tourism trip are psychological benefits. Thus, it is an experience that visitors receive from interacting with the tourism product, and satisfaction is an evaluation of the level to which these psychological benefits are received (Crompton and Love 1995). This study is an examination of the relationships between visitors' perceived service quality, perceived service value, satisfaction and behavioral intentions. Respondents were visitors who attended the Cajun Catfish Festival in Conroe, Texas and were systematically selected. Findings revealed that: a) a structural model operationalizing perceived service quality as a set of attributes fit the data better than an alternative model that measured quality by using a visitor's judgment about a service's overall excellence or superiority; b) among the constructs analyzed perceived service value appeared to be the best predictor of behavioral intentions; and c) of the four dimensions of service quality of a festival, generic features and comfort amenities had the most influence on determining perceived service quality.
| Author | : Saurabh Kumar Dixit |
| Publisher | : Routledge |
| Total Pages | : 894 |
| Release | : 2017-04-07 |
| Genre | : Business & Economics |
| ISBN | : 1317334698 |
Download The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book in PDF, ePub and Kindle
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
| Author | : Susan Horner |
| Publisher | : Routledge |
| Total Pages | : 667 |
| Release | : 2016-04-28 |
| Genre | : Business & Economics |
| ISBN | : 1317746899 |
Download Consumer Behaviour in Tourism Book in PDF, ePub and Kindle
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
| Author | : Jones Staff |
| Publisher | : |
| Total Pages | : |
| Release | : 1995-01-01 |
| Genre | : |
| ISBN | : 9780000956064 |
Download Why Satisfied Customers Defect Book in PDF, ePub and Kindle
| Author | : María Jesús Yagüe Guillén |
| Publisher | : MDPI |
| Total Pages | : 122 |
| Release | : 2019-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3039213350 |
Download Customer Loyalty and Brand Management Book in PDF, ePub and Kindle
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
| Author | : Roland T. Rust |
| Publisher | : SAGE |
| Total Pages | : 201 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 0803949200 |
Download Service Quality Book in PDF, ePub and Kindle
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
| Author | : Carl Patton |
| Publisher | : Routledge |
| Total Pages | : 481 |
| Release | : 2015-08-26 |
| Genre | : Political Science |
| ISBN | : 1317350006 |
Download Basic Methods of Policy Analysis and Planning Book in PDF, ePub and Kindle
Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
| Author | : David Picard |
| Publisher | : Channel View Publications |
| Total Pages | : 304 |
| Release | : 2006-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1845410475 |
Download Festivals, Tourism and Social Change Book in PDF, ePub and Kindle
This edied work explores the linkages between tourism and festivals and the various ways in which each mobilises the other to make social realities meaningful. Drawing upon a series of international cases, this book examines the festivals as ways of responding to various forms of crisis.
| Author | : Álvaro Matias |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 346 |
| Release | : 2012-12-13 |
| Genre | : Business & Economics |
| ISBN | : 3790828793 |
Download Quantitative Methods in Tourism Economics Book in PDF, ePub and Kindle
Tourism economics is partly based on established principles from the economics discipline, but it also incorporates elements from sociology, psychology, organization theory and ecology. It has over the years turned into an appealing multi-disciplinary oriented approach to the understanding of the impacts of leisure time in a modern society, including cultural heritage, sustainable quality of life, and industrial organization of the hospitality industry. The increasing dynamics in the tourist industry and its worldwide effects will continue to attract the attention of both the research and the policy sector in the years to come. Rather than speculating on non-observed facts, there is a clear need for evidence-based research in order to map out the complex dynamics of the tourist industry. The present volume comprises novel studies – mainly of a quantitative-analytical nature – on the supply, demand and contextual aspects of modern tourism. It contains a sound mix of theory, methodology, policy and case studies on various tourism issues in different parts of the world.
| Author | : Bradley Gale |
| Publisher | : Simon and Schuster |
| Total Pages | : 453 |
| Release | : 2009-11-24 |
| Genre | : Business & Economics |
| ISBN | : 143918836X |
Download Managing Customer Value Book in PDF, ePub and Kindle
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
