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| Author | : |
| Publisher | : Maria de Lurdes Bacha |
| Total Pages | : 72 |
| Release | : |
| Genre | : |
| ISBN | : 8562155055 |
| Author | : Richard K. Manoff |
| Publisher | : Greenwood |
| Total Pages | : 312 |
| Release | : 1985 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Philip Kotler |
| Publisher | : Prentice Hall |
| Total Pages | : 718 |
| Release | : 2000-01 |
| Genre | : |
| ISBN | : 9780130172877 |
This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing--along with the opportunities and needs of the marketplace in the years ahead.
| Author | : Nathalie Nahai |
| Publisher | : Pearson UK |
| Total Pages | : 274 |
| Release | : 2012-12-14 |
| Genre | : Business & Economics |
| ISBN | : 0273781588 |
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
| Author | : Onkvisit |
| Publisher | : |
| Total Pages | : 750 |
| Release | : 2005 |
| Genre | : |
| ISBN | : 9788120312388 |
| Author | : Prabhat Jha |
| Publisher | : |
| Total Pages | : 514 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : |
There is no doubt that smoking is damaging global health on an unprecedented scale. However, there is continuing debate on the economics of tobacco control, including the costs and consequences of tobacco control policies. This book aims to fill the analytic gap around this debate. This book brings together a set of critical reviews of the current status of knowledge on tobacco control. While the focus is on the needs of low-income and middle-income countries, the analyses are relevant globally. The book examines tobacco use and its consequences including new analyses of welfare issues in tobacco consumption, poverty and tobacco, and the rationale for government involvement . It provides an evidence-based review of policies to reduce demand including taxation, information, and regulation. It critically reviews supply-side issues such as trade and industry and farming issues, including new analyses on smuggling. It also discusses the impact of tobacco control programs on economies, including issues such as employment, tax revenue and welfare losses. It provides new evidence on the effectivemess and international action, including future research directions. A statistica; annex will contain information on where the reader can find data on tobacco consumption, prices, trade, employment and other items. The book is directed at academic economists and epidemiologists as well as technical staff within governments and international agencies. Students of economics, epidemiology and public policy will find this an excellent comprehensive introduction to economics of tobacco control.
| Author | : Adrian Lubowiecki-Vikuk |
| Publisher | : Springer Nature |
| Total Pages | : 329 |
| Release | : 2021-01-16 |
| Genre | : Science |
| ISBN | : 3030598209 |
This book reviews empirical and theoretical research on sustainable development in the context of leisure management for communities. Although leading research centers are pursuing interdisciplinary research on leisure in the context of sustainable development, there are still few papers that holistically address the current challenges in this area. In addition, demographic changes have made the promotion of a healthy lifestyle essential. Doing so requires responsible behavior on the part of various stakeholders in this market. This book fills an important gap in the literature and gathers contributions from an interdisciplinary and international team of authors, whose fields of expertise include human geography, management, intersections of sustainability and leisure, behavioral psychology and tourism.
| Author | : Vinzenz Hediger |
| Publisher | : Amsterdam University Press |
| Total Pages | : 496 |
| Release | : 2009 |
| Genre | : Performing Arts |
| ISBN | : 9089640134 |
Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT & T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.
| Author | : Lynn J. Frewer |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 467 |
| Release | : 2013-03-09 |
| Genre | : Technology & Engineering |
| ISBN | : 3662046016 |
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
| Author | : Pamela J. Kalbfleisch |
| Publisher | : Routledge |
| Total Pages | : 368 |
| Release | : 2012-12-06 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136480501 |
This edited volume establishes a state-of-the-art perspective on theory and research on gender, power, and communication in human relationships. Both theoretical essays and review chapters address issues relevant to female and male differences in power, dominance, communication, equality, and expectations/beliefs. All chapter contributors share two commonalities. First, each provides a 1990s assessment of power and equality in female and male relationships. Second, each reviews respective programs of research and focuses attention on the relevance of this research to understanding the relationships of women and men. Unique because it incorporates a multidisciplinary approach to the study of gender and the communication of power in human relationships, this book includes the original work of intellectuals with national and international reputations in the social sciences. The volume provides both scholastic breadth and centralized treatment of issues that form the very foundation of social and personal relationships. It will appeal to scholars working in the disciplines of communication and psychology as well as other areas of social science research.
