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The Influence Agenda

The Influence Agenda
Author: M. Clayton
Publisher: Springer
Total Pages: 273
Release: 2014-04-15
Genre: Business & Economics
ISBN: 1137355859

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This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.


Conflict and Cooperation in Sino-US Relations

Conflict and Cooperation in Sino-US Relations
Author: Jean-Marc F. Blanchard
Publisher: Routledge
Total Pages: 305
Release: 2015-02-20
Genre: Political Science
ISBN: 1317664272

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Numerous crosswinds are buffeting the more than 40-year-old People's Republic of China--American relationship, yet only once since Nixon’s historic trip to China in 1972 has a major conflagration seemed a real possibility. Anchoring the relationship throughout multiple storms are the two countries’ broad areas of collaboration such as deep links in culture, economics, and education. However, for some observers, the conflictual aspects of the relationship seem to be gaining prominence. Conflict and Cooperation in Sino-US Relations offers a timely and current look at one of the world’s weightiest bilateral relationships. It goes beyond detailing the conflict and cooperation that have been integral facets of China--US interactions since 1972, to gauging the relationship's evolution and future trends, examining its nuances regarding diverse issues such as the Asia-Pacific leadership structure, the South China Sea, and the Korean peninsula. The book further delves into the causes of conflict and cooperation, offers diverse solutions for tempering frictions between Beijing and Washington, and considers the efficacy of some of the mechanisms (e.g., military-to-military exchanges) that China and the US currently employ to manage their relationship.The chapters suggest that extreme anxieties about China--US relations may be misplaced, but that there nonetheless are some worrisome signs even in areas like economics and the environment that are perceived as naturally cooperative. While the book does not offer any silver bullets, various contributors contend that successful management of Sino-American relations may require greater American accommodation of China’s interests. This book will be of great interest to students and scholars of Chinese politics, American politics, international relations, and Asian studies, as well as to policy-makers working in the field.


Public Relations Planning

Public Relations Planning
Author: Edward T. Vieira, Jr.
Publisher: Routledge
Total Pages: 528
Release: 2018-10-03
Genre: Business & Economics
ISBN: 1351590405

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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.


Repeal of Section 14(b) of the Labor-management Relations Act

Repeal of Section 14(b) of the Labor-management Relations Act
Author: United States. Congress. House. Committee on Education and Labor. Special Subcommittee on Labor
Publisher:
Total Pages: 618
Release: 1965
Genre: Open and closed shop
ISBN:

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Encyclopedia of Public Relations

Encyclopedia of Public Relations
Author: Robert L. Heath
Publisher: SAGE Publications
Total Pages: 1138
Release: 2013-08-20
Genre: Business & Economics
ISBN: 1452276226

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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.


The Practice of Public Relations

The Practice of Public Relations
Author: Fraser P. Seitel
Publisher: Pearson Education
Total Pages: 584
Release: 1995
Genre: Business & Economics
ISBN: 9780024088406

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The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. KEY TOPICS: Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.


9/11 Fives Years Later

9/11 Fives Years Later
Author: United States. Congress. House. Committee on International Relations. Subcommittee on International Terrorism and Nonproliferation
Publisher:
Total Pages: 56
Release: 2006
Genre: Political Science
ISBN:

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National Labor Relations Act and Proposed Amendments

National Labor Relations Act and Proposed Amendments
Author: United States. Congress. Senate. Committee on Education and Labor
Publisher:
Total Pages: 1238
Release: 1939
Genre: Labor laws and legislation
ISBN:

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